How to Add TCPA Brand Name Labels

Summary

Summary

The Brand Name labels must be included in your lead form to ensure that our script can capture both the brand names and the consent provided by the consumer for each brand. Below are code samples for each implementation type currently supported for brand names, whether implemented through a single-seller lead form or multi-seller lead forms.

Single Seller Lead Forms

For Single Seller Lead forms, a TCPA label that is specifically for the brand name is not necessary, only a TCPA label for the disclosure is required.

The TCPA disclosure label should be placed around the disclosure text and the disclosure text should contain the (i.e. ONE) brand name. Additionally, the input element that the TCPA disclosure label is for should specify an id or name attribute that is equal to “leadid_tcpa_disclosure”. To support different user experiences, we offer four different options to implement a TCPA label on a single seller lead form. We have included some code examples below of each of the four implementation types we support (see also How to add TCPA Label Tag).

Single Seller Implementation Options:

• No User Interaction

• Checkbox

• Radio Buttons

• Yes/No Dropdown Menu

Multi-Seller Lead Forms

For Multi-Seller lead forms, a TCPA label for the disclosure as well as for each brand name is required.

The TCPA disclosure label should be placed around the disclosure text and the disclosure text should NOT contain any brand names. Additionally, the input element that the TCPA disclosure label is for should specify an id (or name) attribute that is equal to “leadid_tcpa_disclosure”. Although we do offer different options for implementing a TCPA label for a disclosure as documented here.

Recommendation

We recommend that the “No User Interaction” TCPA disclosure implementation option is always used for multi-seller lead forms. For this reason, every TCPA disclosure label in the code examples below have been implemented in this way.

Multi-Seller Implementation Options:

• Checkbox

• Radio Buttons

• Yes/No Dropdown Menu

• Select All Checkbox

NOTE

The tag [BRAND NAME] in the code samples refers to the brand name in the lead form, which can be explicitly included in the disclosure text (exact match), or dynamically populated using a wildcard.

Single Seller - No User Interaction

This scenario applies when the lead form includes the brand names within the disclosure text, without the presence of checkboxes.

Option A

<label>
    <input type="hidden" id="leadid_tcpa_disclosure"/>BY CLICKING "SUBMIT", I PROVIDE MY EXPRESS CONSENT AUTHORIZING [BRAND NAME] TO CONTACT ME BY EMAIL, TELEPHONE, AND/OR TEXT MESSAGES, DELIVERED VIA AUTOMATED TECHNOLOGY TO THE PHONE NUMBER(S) THAT I HAVE PROVIDED ABOVE.
</label>

Option B

<input type="hidden" id="leadid_tcpa_disclosure"/>
<label for="leadid_tcpa_disclosure">BY CLICKING "SUBMIT", I PROVIDE MY EXPRESS CONSENT AUTHORIZING [BRAND NAME] TO CONTACT ME BY EMAIL, TELEPHONE, AND/OR TEXT MESSAGES, DELIVERED VIA AUTOMATED TECHNOLOGY TO THE PHONE NUMBER(S) THAT I HAVE PROVIDED ABOVE.</label>

Single Seller - Checkbox

Option A

<label>
    <input type="checkbox" id="leadid_tcpa_disclosure"/>BY CHECKING THIS BOX, I PROVIDE MY EXPRESS CONSENT AUTHORIZING [BRAND NAME] TO CONTACT ME BY EMAIL, TELEPHONE, AND/OR TEXT MESSAGES, DELIVERED VIA AUTOMATED TECHNOLOGY TO THE PHONE NUMBER(S) THAT I HAVE PROVIDED ABOVE.
</label>

Option B

<input type="checkbox" id="leadid_tcpa_disclosure"/>
<label for="leadid_tcpa_disclosure">BY CHECKING THIS BOX, I PROVIDE MY EXPRESS CONSENT AUTHORIZING [BRAND NAME] TO CONTACT ME BY EMAIL, TELEPHONE, AND/OR TEXT MESSAGES, DELIVERED VIA AUTOMATED TECHNOLOGY TO THE PHONE NUMBER(S) THAT I HAVE PROVIDED ABOVE.</label>

Single Seller - Radio Button

Option A

<label>
    <input type="radio" id="leadid_tcpa_disclosure"/>BY SELECTING THIS RADIO BUTTON, I PROVIDE MY EXPRESS CONSENT AUTHORIZING [BRAND NAME] TO CONTACT ME BY EMAIL, TELEPHONE, AND/OR TEXT MESSAGES, DELIVERED VIA AUTOMATED TECHNOLOGY TO THE PHONE NUMBER(S) THAT I HAVE PROVIDED ABOVE.
</label>

Option B

<input type="radio" id="leadid_tcpa_disclosure"/>
<label for="leadid_tcpa_disclosure">BY SELECTING THIS RADIO BUTTON, I PROVIDE MY EXPRESS CONSENT AUTHORIZING [BRAND NAME] TO CONTACT ME BY EMAIL, TELEPHONE, AND/OR TEXT MESSAGES, DELIVERED VIA AUTOMATED TECHNOLOGY TO THE PHONE NUMBER(S) THAT I HAVE PROVIDED ABOVE.</label>

Single Seller - Yes/No Dropdown Menu

Option A

<label>BY SELECTING "YES" FROM THIS DROPDOWN MENU, I PROVIDE MY EXPRESS CONSENT AUTHORIZING [BRAND NAME] TO CONTACT ME BY EMAIL, TELEPHONE, AND/OR TEXT MESSAGES, DELIVERED VIA AUTOMATED TECHNOLOGY TO THE PHONE NUMBER(S) THAT I HAVE PROVIDED ABOVE.
  <select id="leadid_tcpa_disclosure">
    <option value="yes">Yes</option>
    <option value="no">No</option>
  </select>
</label>

Option B

<select id="leadid_tcpa_disclosure">
  <option value="yes">Yes</option>
  <option value="no">No</option>
</select>
<label for="leadid_tcpa_disclosure">BY SELECTING "YES" FROM THIS DROPDOWN MENU, I PROVIDE MY EXPRESS CONSENT AUTHORIZING [BRAND NAME] TO CONTACT ME BY EMAIL, TELEPHONE, AND/OR TEXT MESSAGES, DELIVERED VIA AUTOMATED TECHNOLOGY TO THE PHONE NUMBER(S) THAT I HAVE PROVIDED ABOVE.</label>

Multi-Seller Checkbox

Option A

<div>
    <label>
        <input type="hidden" id="leadid_tcpa_disclosure"/>BY CLICKING "SUBMIT", I PROVIDE MY EXPRESS CONSENT AUTHORIZING THE BRAND(S) I HAVE CHECKED BELOW TO CONTACT ME BY EMAIL, TELEPHONE, AND/OR TEXT MESSAGES, DELIVERED VIA AUTOMATED TECHNOLOGY TO THE PHONE NUMBER(S) THAT I HAVE PROVIDED ABOVE.
    </label><br />
    <label>
        <input type="checkbox" id="leadid_tcpa_brandname_01"/>[BRAND NAME 1]
    </label><br />
    <label>
        <input type="checkbox" id="leadid_tcpa_brandname_02"/>[BRAND NAME 2]
    </label><br />
    <label>
        <input type="checkbox" id="leadid_tcpa_brandname_03"/>[BRAND NAME 3]
    </label><br />
</div>

Option B

<div>
    <input type="hidden" id="leadid_tcpa_disclosure"/>
    <label for="leadid_tcpa_disclosure">BY CLICKING "SUBMIT", I PROVIDE MY EXPRESS CONSENT AUTHORIZING THE BRAND(S) I HAVE CHECKED BELOW TO CONTACT ME BY EMAIL, TELEPHONE, AND/OR TEXT MESSAGES, DELIVERED VIA AUTOMATED TECHNOLOGY TO THE PHONE NUMBER(S) THAT I HAVE PROVIDED ABOVE.</label><br />
    <input type="checkbox" id="leadid_tcpa_brandname_01"/>
    <label for="leadid_tcpa_brandname_1">[BRAND NAME 1]</label><br />
    <input type="checkbox" id="leadid_tcpa_brandname_02"/>
    <label for="leadid_tcpa_brandname_2">[BRAND NAME 2]</label><br />
    <input type="checkbox" id="leadid_tcpa_brandname_03"/> 
    <label for="leadid_tcpa_brandname_3">[BRAND NAME 3]</label><br />
</div>

Multi-Seller Radio Button

Option A

<div>
    <label>
        <input type="hidden" id="leadid_tcpa_disclosure"/>BY CLICKING "SUBMIT", I PROVIDE MY EXPRESS CONSENT AUTHORIZING THE BRAND I HAVE SELECTED THE RADIO BUTTON FOR BELOW TO CONTACT ME BY EMAIL, TELEPHONE, AND/OR TEXT MESSAGES, DELIVERED VIA AUTOMATED TECHNOLOGY TO THE PHONE NUMBER(S) THAT I HAVE PROVIDED ABOVE.
    </label>
    <fieldset>
        <legend>Select one:</legend>
        <label>
            <input type="radio" id="leadid_tcpa_brandname_01" name="brandname" value="brandname1"/>[BRAND NAME 1]
        </label><br />
        <label>
            <input type="radio" id="leadid_tcpa_brandname_02" name="brandname" value="brandname2"/>[BRAND NAME 2]
        </label><br />
        <label>
            <input type="radio" id="leadid_tcpa_brandname_03" name="brandname" value="brandname3"/>[BRAND NAME 3]
        </label><br />
    </fieldset>
</div>

Option B

<div>
    <input type="hidden" id="leadid_tcpa_disclosure"/>
    <label for="leadid_tcpa_disclosure">BY CLICKING "SUBMIT", I PROVIDE MY EXPRESS CONSENT AUTHORIZING THE BRAND I HAVE SELECTED THE RADIO BUTTON FOR BELOW TO CONTACT ME BY EMAIL, TELEPHONE, AND/OR TEXT MESSAGES, DELIVERED VIA AUTOMATED TECHNOLOGY TO THE PHONE NUMBER(S) THAT I HAVE PROVIDED ABOVE.</label><br /><br />
    <fieldset>
        <legend>Select one:</legend>
        <input type="radio" id="leadid_tcpa_brandname_01" name="brandname" value="brandname1"/>
        <label for="leadid_tcpa_brandname_1">[BRAND NAME 1]</label><br />
        <input type="radio" id="leadid_tcpa_brandname_02" name="brandname" value="brandname2"/>
        <label for="leadid_tcpa_brandname_2">[BRAND NAME 2]</label><br />
        <input type="radio" id="leadid_tcpa_brandname_03" name="brandname" value="brandname3"/>
        <label for="leadid_tcpa_brandname_3">[BRAND NAME 3]</label><br />
    </fieldset>
</div>

Multi-Seller Yes/No Dropdown Menu

Option A

<div>
    <label>
        <input type="hidden" id="leadid_tcpa_disclosure"/>BY CLICKING "SUBMIT", I PROVIDE MY EXPRESS CONSENT AUTHORIZING THE BRAND(S) I HAVE SELECTED "YES" FOR BELOW TO CONTACT ME BY EMAIL, TELEPHONE, AND/OR TEXT MESSAGES, DELIVERED VIA AUTOMATED TECHNOLOGY TO THE PHONE NUMBER(S) THAT I HAVE PROVIDED ABOVE.
    </label><br />
    <label>[BRAND NAME 1]
        <select id="leadid_tcpa_brandname_01">
            <option value="no">No</option>
            <option value="yes">Yes</option>
        </select>
    </label><br />
    <label>[BRAND NAME 2]
        <select id="leadid_tcpa_brandname_02">
            <option value="no">No</option>
            <option value="yes">Yes</option>
        </select>
    </label><br />
    <label>[BRAND NAME 3]
        <select id="leadid_tcpa_brandname_03">
            <option value="no">No</option>
            <option value="yes">Yes</option>
        </select>
    </label><br />
</div>

Option B

<div>
    <input type="hidden" id="leadid_tcpa_disclosure"/>
    <label for="leadid_tcpa_disclosure">BY CLICKING "SUBMIT", I PROVIDE MY EXPRESS CONSENT AUTHORIZING THE BRAND(S) I HAVE SELECTED "YES" FOR BELOW TO CONTACT ME BY EMAIL, TELEPHONE, AND/OR TEXT MESSAGES, DELIVERED VIA AUTOMATED TECHNOLOGY TO THE PHONE NUMBER(S) THAT I HAVE PROVIDED ABOVE.
    </label><br />
    <select id="leadid_tcpa_brandname_01">
        <option value="no">No</option>
        <option value="yes">Yes</option>
    </select>
    <label for="leadid_tcpa_brandname_01">[BRAND NAME 1]</label><br />
    <select id="leadid_tcpa_brandname_02">
        <option value="no">No</option>
        <option value="yes">Yes</option>
    </select>
    <label for="leadid_tcpa_brandname_02">[BRAND NAME 2]</label><br />
    <select id="leadid_tcpa_brandname_03">
        <option value="no">No</option>
        <option value="yes">Yes</option>
    </select>
    <label for="leadid_tcpa_brandname_03">[BRAND NAME 3]</label><br />
</div>

Multi-Seller Select All Checkbox Requirements

1. The “select all” checkbox must have an id (or name) attribute that is equal to ”leadid_tcpa_brandnames_selectall”.

2. The “select all” checkbox must have a label with text.

3. Brand name labels must be implemented for checkboxes that are checked/unchecked when the “select all” checkbox is checked/unchecked.

4. When a “select all” checkbox is checked/unchecked, a synthetic change event must be created and dispatched to each brand name checkbox that was checked/unchecked as a result of the “select all” checkbox being checked/unchecked.

Synthetic Change Event in JavaScript Example:

// Get the "Select All" checkbox
const selectAllCheckbox = document.getElementById("leadid_tcpa_brandnames_selectall");

// Get all the checkboxes
const checkboxes = document.querySelectorAll('input[type="checkbox"][name="brandname"]');

// Add an event listener to the "Select All" checkbox
selectAllCheckbox.addEventListener('change', function() {
  // Loop through all the checkboxes
  checkboxes.forEach(checkbox => {
  	if (this.checked != checkbox.checked) {
      checkbox.checked = this.checked;
      checkbox.dispatchEvent(new Event('change'));
    }
  });
});

Example

<div>
    <label>
        <input type="hidden" id="leadid_tcpa_disclosure"/>BY CLICKING "SUBMIT", I PROVIDE MY EXPRESS CONSENT AUTHORIZING THE BRAND(S) THAT ARE CHECKED BELOW TO CONTACT ME BY EMAIL, TELEPHONE, AND/OR TEXT MESSAGES, DELIVERED VIA AUTOMATED TECHNOLOGY TO THE PHONE NUMBER(S) THAT I HAVE PROVIDED ABOVE.
    </label><br />
    <label>
        <input type="checkbox" id="leadid_tcpa_brandnames_selectall"/>SELECT ALL
    </label><br />
    <label>
        <input type="checkbox" id="leadid_tcpa_brandname_1" name="brandname"/>[BRAND NAME 1]
    </label><br />
    <label>
        <input type="checkbox" id="leadid_tcpa_brandname_2" name="brandname"/>[BRAND NAME 2]
    </label><br />
    <label>
        <input type="checkbox" id="leadid_tcpa_brandname_3" name="brandname"/>[BRAND NAME 3]
    </label><br />
</div>

OR

<div>
    <input type="hidden" id="leadid_tcpa_disclosure"/>
    <label for="leadid_tcpa_disclosure">BY CLICKING "SUBMIT", I PROVIDE MY EXPRESS CONSENT AUTHORIZING THE BRAND(S) THAT ARE CHECKED BELOW TO CONTACT ME BY EMAIL, TELEPHONE, AND/OR TEXT MESSAGES, DELIVERED VIA AUTOMATED TECHNOLOGY TO THE PHONE NUMBER(S) THAT I HAVE PROVIDED ABOVE.</label><br />
    <input type="checkbox" id="leadid_tcpa_brandnames_selectall"/>
    <label for="leadid_tcpa_brandnames_selectall">SELECT ALL</label><br />
    <input type="checkbox" id="leadid_tcpa_brandname_1" name="brandname"/>
    <label for="leadid_tcpa_brandname_1">BRAND NAME 1</label><br />
    <input type="checkbox" id="leadid_tcpa_brandname_2" name="brandname"/>
    <label for="leadid_tcpa_brandname_2">BRAND NAME 2</label><br />
    <input type="checkbox" id="leadid_tcpa_brandname_3" name="brandname"/>
    <label for="leadid_tcpa_brandname_3">BRAND NAME 3</label><br />
</div>

For instructions on implementing Multiple TCPA Disclosures, please reference this article.

Brand Name Matching Logic

Letter Case

The case is NOT taken into account during the brand name matching logic.

Spacing

If the removal of a space turns two adjacent words into one word, a mismatch will result.

However, if two adjacent words remain separate, it does not matter how many spaces are between them.

Example

‘Brand Name A’ and ‘BrandNameA’ are seen as different by LeadiD and will result in a mismatch. ‘Brand te Name A’ and ‘Brand Name A’ are seen as identical by TCPA Guardian and will result in a match.

Punctuation

It is the same as Punctuation matching logic used for TCPA Disclosures

Publisher Compliance for TCPA Guardian Brand Names

Publisher Compliance for TCPA Guardian (Disclosures): https://marketing.verisk.com/docs/tcpa-publisher-compliance

How Can I Ensure My TCPA Brand Names Are Visible?

Utilizing this functionality will provide the results from the lead event relating to the brand names that are present in the lead form, including: 

• What action a consumer took to provide or revoke consent for the brand name in the lead form

• The method used in the lead form to obtain consent from the consumer

  The results of the test will elicit the default flag settings for the lead event Values (example below). This means they have no relation to the actual settings that a lead purchaser has in their own account settings. Therefore, you may ignore the colored flag results. 

   

  To initiate a Self Test follow these instructions:

  1. Log into the Member Portal

  2. Go to Campaigns > My LeadiDs

  3. Enter the LeadiD token or click the token from the My LeadiDs list

  4. Click Search 

  5. Click the orange “Test TCPA Brand Name Implementation” button from the upper right corner of the LeadiD’s detail page.

     

  6. Enter the brand name you want to validate  

  7. Click the “Run Test” button next to the text block.

     

     

  8. Review the results as noted below. 

   

  What the TCPA Self Test Does NOT do

  Does not return TCPA Response flags for a specific client's settings or verify if the displayed brand names match the the approved brand names in the Audit profile.

Brand Name Data Responses

The following sections list the additional data points related to brand names (and associated values) received when employing TCPA Guardian (3rd Party) during a lead audit.