CONSUMER FINANCE
Master the Who, What and When to Grow & Protect your Portfolio
Remove the guesswork and reach the right customers the right way with data-driven insights into consumer identity and in-market behavior.
Know Your Ideal Customers and Reach Them When They Are Ready
Why use our data? For starters, we offer the most up-to-date and comprehensive picture of every consumer and household in the country. We combine this with our unique views of millions of in-market shopping activities every day across thousands of consumer lending comparison shopping sites.
3x Increase In Funded Loans
5x ROI On Retained Business Alone
“Working with Verisk Marketing Solutions has overwhelmingly made us smarter about our customers.”
AVP, Regional Bank
Validate and Enhance Consumer Profiles
Clean your CRM data, minimize web form fields to reduce abandonment, and tailor messaging to personalize outreach for specific lending needs.
Get Personal
Consumers crave personalization. The more you know about who they are and what they need, the better you’ll do at creating relevant, differentiated experiences across all channels. You’ll also enable more informed call center interactions that win over shoppers.
Avoid TCPA Compliance Pitfalls
Failing to keep track of who you can and cannot contact could prove incredibly costly. We do the hard work for you so you can deploy consent-based marketing with confidence. We capture and store evidence of TCPA consent witnessed at the lead event from the point of origin through any change of custody.
Boost Revenue from Leads, Clicks, and Calls
Optimize lead buys in real-time by learning the origin and attributes of mortgage leads before you buy them. You’ll have the intelligence to right-size your cost per lead and route leads more effectively. Use consumer behaviors to dynamically set prioritization and cadence while ensuring you have consent to contact.
Retain Customers, Grow Wallet Share, and Increase Recapture
Understand when your customers begin to hunt for a home, shop for a mortgage, or consider refinancing. This puts you ahead of your competition and creates a much higher probability of retaining their business. We help you identify customers as early as 180 days prior to a funding event to dramatically lengthen your funnel and increase recapture rates.
Expand Your Understanding and Optimize Your Marketing Function
Contact Scoring & Validation
Omni-channel Personalization
Media Spend Optimization
Guess-free Segmentation
Look-a-like Audiences
Homeowner & Household Data Attributes
Additional Resources to Guide You
The FCC’s 1:1 Consent Rule is Vacated: It’s Time for Our Industry to Refocus on Clear Consumer Consent and Expectations
by Eli Schwarz, Chief Strategy Officer, Verisk Marketing Solutions Many of us who operate companies in the lead-generation ecosystem experienced […]
The Future of TCPA 1:1 Consent is Here
The days of “one-click,” bundled TCPA consumer consent are gone. Effective January 27, 2025, the Federal Communications Commission (FCC) will […]
Reach Borrowers at the Right Time with Activate’s Financial Services Journeys
Changing interest rates and inflation are top of mind for consumers. Engage potential borrowers early in their research process with […]
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