CONSUMER FINANCE
Master the Who, What and When to Grow & Protect your Portfolio
Remove the guesswork and reach the right customers the right way with data-driven insights into consumer identity and in-market behavior.
Know Your Ideal Customers and Reach Them When They’re Ready
Why use our data? For starters, we offer the most up-to-date and comprehensive picture of every consumer and household in the country. We combine this with our unique views of millions of in-market shopping activities every day across thousands of consumer lending comparison shopping sites.
3x Increase In Funded Loans
5x ROI On Retained Business Alone
“Working with Verisk Marketing Solutions has overwhelmingly made us smarter about our customers.”
AVP, Regional Bank
Validate and Enhance Consumer Profiles
Ensure your consumer information is current and enhance it with a complete 360-degree view of individuals and their households. With this full picture, you can clean your CRM data, minimize web form fields to reduce abandonment, and tailor messaging to specific lending needs.
Get Personal
Consumers crave personalization. The more you know about who they are and what they need, the better you’ll do at creating relevant, differentiated experiences across all channels. You’ll also enable more informed call center interactions that win over shoppers.
Avoid TCPA Compliance Pitfalls
Failing to keep track of who you can and cannot contact could prove incredibly costly. We do the hard work for you so you can deploy consent-based marketing with confidence. We capture and store evidence of TCPA consent witnessed at the lead event from the point of origin through any change of custody.
Boost Revenue from Leads, Clicks, and Calls
Optimize lead buys in real-time by learning the origin and attributes of mortgage leads before you buy them. You’ll have the intelligence to right-size your cost per lead and route leads more effectively. Use consumer behaviors to dynamically set prioritization and cadence while ensuring you have consent to contact.
Retain Customers, Grow Wallet Share, and Increase Recapture
Know the exact moment your customers begin to hunt for a home, shop for a mortgage, or consider refinancing. This puts you ahead of your competition and creates a much higher probability of retaining their business. We help you identify customers as early as 180 days prior to a funding event to dramatically lengthen your funnel and increase recapture rates.
Expand Your Understanding and Optimize Your Marketing Function
Contact Scoring & Validation
Omni-channel Personalization
Media Spend Optimization
Guess-free Segmentation
Look-a-like Audiences
Homeowner & Household Data Attributes
Additional Resources to Guide You
Consumer Identity and Data Strategies for a Rapidly Changing Advertising Ecosystem
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but […]
Data Privacy and Growth Initiatives Can Coexist: Here’s How
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives […]
How to Turn Data Assets into Origination Opportunities
Consumers often start shopping for a mortgage about 100 days before they apply for a loan. By the time they […]
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