INSURANCE
Find, Know, & Grow Your Ideal Insurance Customers
Enrich what you know about your ideal customers and find more like them.
The insurance market never stands still, and neither do consumers.
As macroeconomics shift, so do consumer profiles, needs, and behaviors—and your success depends on how well you can evolve with them to deliver relevant, personalized experiences. We give you the data and tools to stay in step with these changes across all insurance journeys.
Gain a deeper understanding of current and prospective auto, home, health and life policy holders so you can acquire, retain, and grow your ideal customer base.
Verisk Marketing Solutions enhances your consumer intelligence and enriches your 1st and 3rd party data through the power of our proprietary consumer identity and behavioral data asset’s unique consumer insights and in-market signals.
Reach and Convert Policy Holders in the Moments That Matter
Contact Scoring & Validation
Omni-channel Personalization
In-Market Signals
Media Spend Optimization
Guess-free Segmentation
Look-a-like Audiences
Consumers Crave Personalization.
Get the insights to differentiate experiences across all channels—including more informed call center interactions that win over shoppers.
62% of consumers say a brand will lose their loyalty if they deliver an un-personalized experience.
*Twilio’s 2022 State of Personalization Report
Validate and Enhance Consumer Profiles
Your foundational consumer data is, well, foundational to your success.
We help to ensure the consumer profiles you have are up-to-date and complete with a near 360-degree view of the individual and their household. This more holistic picture allows you to minimize web form fields, reduce abandonment and tailor messaging across all your channels to an individual consumer’s specific insurance needs.
Increase Policy Sales From Leads, Clicks, and Calls
Optimize lead buys in real-time by learning the origin, quality, and conversion potential of data leads, warm transfer calls, and super clicks before you buy them. You’ll have the Intelligence to modify bids on the ping, filter out suboptimal traffic, and route leads more effectively.
Cross-Sell For Higher Customer Lifetime Value
Know when your existing customers are in the market for additional coverage, and when to reach out with bundled offerings. Achieve higher yield on cross-sell campaigns and deliver more personalized interactions across the customer lifecycle.
Avoid TCPA Compliance Pitfalls
Failing to keep track of who you can and cannot contact could prove incredibly costly. We witness of the generation nearly every 3rd party insurance lead in the performance marketing ecosystem. We capture and store proof of TCPA consent witnessed at the lead event from the point of origin through any change of custody, allowing for validation of the time and place that opt-in was captured.
Save and Win Back
To maintain and grow your customer base, focus on who you have – and who you had. We can help you identify current policyholders who are looking elsewhere, and on your own sites, and re-engage old customers and quoters that are re-entering the market.
Gain a Clearer Picture of Your Policy Holders and Prospects.
We can show you how to enhance your consumer intelligence and remove the guesswork around omnichannel personalization.
Additional Resources to Guide You
Consumer Identity and Data Strategies for a Rapidly Changing Advertising Ecosystem
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but […]
The Data Strategy of Innovation with Aarti Gupta, Amazon Web Services (AWS)
We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host […]
Data Privacy and Growth Initiatives Can Coexist: Here’s How
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives […]
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