HIGHER EDUCATION
Find the Right Students at the Right Moment
Know how to time and tailor your outreach to meet the needs of your applicants and enrolled students in the moments that matter.
The Best Data for Personalized Engagements with Prospective Students
Today’s students are conducting nearly all their research on colleges, universities and degree programs online. Your admissions teams need the footprints of their digital application and enrollment journeys to better understand their interest, intent, and timing. By understanding students’ behavior, you can increase application, matriculation, and retention rates.
“[Verisk Marketing Solutions] is an integral part of our business. From lead scoring to TCPA Guardian protection, our business would not be able to run without Jornaya. The services you provide are invaluable, and customer service is top-notch.”
Daniel Meyers
Senior Marketing Affiliate Manager
National Education Partners (NEP)
Combine Consent with the Right Data
Capture evidence of consent before contacting and leverage our suite consumer identity and behavioral insight tools to build more effective and compliant outbound and follow-up campaign strategies for recruitment and marketing.
Maximize Enrollment & Retention
Understanding the moments when your students begin their research or revisit their options increases your chances of engaging and retaining them.
Power Successful Lead Acquisition Programs
Gain real-time insights about the origin and quality of the leads you’re purchasing or generating on your own site. Know the intent of prospective students—along with the level of competition vying to recruit them.
Reach The Students You Want
Deepen your applicant pool and expand reach to look-a-likes of your most successful students, and those most likely to enroll.
Leverage Data that Powers Meaningful Research
The impact of consumer identity data and intelligence extends far beyond your campus. University research departments can use historical consumer data to uncover trends with crucial social and economic implications.
Additional Resources to Guide You
Identify Shoppers Earlier in the Funnel with InMarket Scores
Enhance your ability to identify and engage those consumers that are most likely in-market for specific products and receptive to […]
Responsibly Enrich First-Party Data Through New Snowflake Native App
Seamlessly infuse marketing workflows and advertising strategies with actionable consumer insights. Maintaining the most current and detailed view of your […]
Lead Generation Experts Weigh In on FCC’s New Explicit Consent Rulings
You have probably heard by now: The FCC has placed stricter TCPA rules on explicit consent. Marketers must now provide […]
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