ROUNDUP ON IDENTITY SOLUTIONS AND DATA

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PRODUCT & STRATEGY

Superior Data to Power Innovative Products

Build with confidence by tapping into deep identity, attribute, and behavioral data on 260 million U.S. consumers and 130 million households.

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The Right Data to Optimize Outcomes

As competition intensifies for consumer data-based innovations, you need the right data to enhance and build solutions that exceed your clients’ expectations.

Verisk Marketing Solutions rigorously maintains census-level data covering every consumer and household in the U.S. with nearly 100 million updates every day – enabling you to connect, update, complete, and enhance your own 1st party assets as well as those from any of your third-party providers.

  • Verify and score inbound leads
  • Complete consumer contact profiles
  • Bolster profiles with demographic and behavioral attributes
  • Create consistent omnichannel messaging
  • Improve audience segmentation
  • Create more personalized messaging
  • Provide relevant offers based on in-market shopping behavior
  • Create the foundation to do anything

Tap into a Single Source of Truth

Our proprietary Identity and Digital Device Graph brings together trusted data from digital and offline sources. The result? A single source of truth that enables best-in-class identity resolution and enrichment.

250+
MILLION
U.S. CONSUMERS

100+
MILLION
DAILY UPDATES

120+
MILLION
U.S. HOUSEHOLDS

30
YEARS
HISTORICAL VERIFIED
IDENTITY ASSETS

495+
MILLION
UNIQUE MAIDS

IP
ACTIVE ADDRESS
FOR EACH DEVICE

Create Granular Audiences for Greater Value

Give advertisers what they want: highly specific audiences that drill down to the zip-code level as well as added attributes such as pet ownership, vehicle affinities and so much more.

Work With and Beyond Walled Gardens

Verisk Marketing Solutions helps you create a data asset that rivals the biggest brands in the U.S. We also work with many large data warehouses such as AWS and Snowflake.

Improve Measurement

For panels of any size, accurately measure consumer engagement based on a footprint of the entire U.S. adult consumer population and their associated devices.

Expand Reach

Supply-side and demand-side platforms struggle to reach all consumers across all of their devices. We get platforms closer to 100% of coverage for every individual and device, including tablets, phones, gaming systems, and more.

Build with Better Data

Let us show you all the ways you can tap into the most complete view of U.S. consumers and their households.

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Additional Resources to Guide You

Consumer Identity and Data Strategies for a Rapidly Changing Advertising Ecosystem

The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but […]

The Data Strategy of Innovation with Aarti Gupta, Amazon Web Services (AWS)

We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host […]

Next-Gen Marketing in Insurance: Balancing Privacy and Control

Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more […]

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