PRODUCT & STRATEGY
Superior Data to Power Innovative Products
Build with confidence by tapping into deep identity, attribute, and behavioral data on U.S. consumers and households.
The Right Data to Optimize Outcomes
As competition intensifies for consumer data-based innovations, you need the right data to enhance and build solutions that exceed your clients’ expectations.
Verisk Marketing Solutions rigorously maintains census-level data covering consumers and households in the U.S. with nearly 100 million updates every day – enabling you to connect, update, complete, and enhance your own 1st party assets as well as those from any of your third-party providers.
- Verify and score inbound leads
- Complete consumer contact profiles
- Bolster profiles with demographic and behavioral attributes
- Create consistent omnichannel messaging
- Improve audience segmentation
- Create more personalized messaging
- Provide relevant offers based on in-market shopping behavior
- Create the foundation to do anything
Tap into a Single Source of Truth
Our proprietary Identity and Digital Device Graph brings together trusted data from digital and offline sources. The result? A single source of truth that enables best-in-class identity resolution and enrichment.
Create Granular Audiences for Greater Value
Give advertisers what they want: highly specific audiences that drill down to the zip-code level as well as added attributes such as pet ownership, vehicle affinities and so much more.
Work With and Beyond Walled Gardens
Verisk Marketing Solutions helps you create a data asset that rivals the biggest brands in the U.S. We also work with many large data warehouses such as AWS and Snowflake.
Improve Measurement
For panels of any size, accurately measure consumer engagement based on a footprint of the entire U.S. adult consumer population and their associated devices.
Expand Reach
Supply-side and demand-side platforms struggle to reach all consumers across all of their devices. We get platforms closer to 100% of coverage for every individual and device, including tablets, phones, gaming systems, and more.
Build with Better Data
Let us show you all the ways you can tap into our comprehensive view of U.S. consumers and their households.
Additional Resources to Guide You
Big Ten Conference Leverages Consumer Data to Engage an Entire Fanbase
Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President […]
How Marketers Can Prepare for the Future of Consumer Insights with the Verisk Product Team
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving […]
Consumer Identity and Data Strategies for a Rapidly Changing Advertising Ecosystem
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but […]
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