Identity and Attributes

Two core pillars of the First Party Enrichment product line are the Identity and Attributes products. These products are delivered as batch services or through our Snowflake Native Application and enable marketers to improve their consumer databases and craft more efficient and personalized campaigns. Read on to learn more:

Identity

Our Identity Scoring and Completion capabilities allow you to identify records with stale or outdated phone numbers, emails, or addresses, and then fill in gaps to provide new ways to recognize and engage with consumers in your database. Consumer identity and contact data changes over time – this solution allows you to keep a constantly up-to-date view of the identity on every 1st party record in your database.

Attributes

Enrich your understanding of your customers and prospects by appending attributes including demographic data, property data, auto data, and more. VMS’s attribute append capabilities help you identify customers that match your ideal profile, and tailor/personalize your engagement based on the characteristics of the individual.