Intelligence - KPI Dashboard

Summary

The Intelligence KPI Dashboard provides an at-a-glance overview of the quality of your leads and lead providers.  It includes directional Arrows represent an increase or decrease in leads of a particular category compared to a previous timeframe.  It features color-coding for easier interpretation of lead quality and facts about lead distribution.

How to Use the KPI Dashboard

Watch the following video to learn how you can analyze a data point like Lead Age with the KPI Dashboard and Intelligence Analysis Dashboard:

Sections of the Dashboard

• Overall Red Flag Result
  • Shows the overall and trending percentage of leads flagged as Red based on your account's flag settings in the Jornaya Member Portal
• Duplicate Leads
  • Indicates whether or not you have queried the same LeadiD previously.
• Inauthentic Leads
  • Indicates whether or not the LeadiD has been issued by Jornaya.
• Lead Competition
  • Indicates if other companies or brands have queried LeadiDs before you.
• Lead Age
  • Indicates how much time has passed since the user submitted the lead and when you query the LeadiD.
• Lead Duration
  • Indicates how much time the user spent on the lead form.
• Lead Distribution
  • Indicates total amount of queries, percentage of f call-center based leads and percentage of aggregated leads.

Sparklines

Every KPI on the dashboard features a corresponding sparkline to show how that KPI has trended over the selected time periord.  The sparkline dynamically adjusts with the selected relative timeframe and other filters. 

You can hover over a specific day, week or month in the sparkline to see overall results for that given timeframe as well as a Top 5 provider breakdown.

What's Next?