Long Tail Marketing Tips & Tricks

Key Takeaways

• Keep in mind the consumers that Jornaya sees are often at the top of the funnel.  They may not be ready to make a purchase today but can be nurtured through the funnel by smart, efficient, and timely campaigns.

• Consumers that are top of the funnel may be upwards of 90 days away from their purchase, so don't be afraid to test into extended campaigns.

• Some consumers may be convinced to move sooner with the right offer or message so pay attention to engagement with marketing the campaigns that may indicate a change in stage.

Whats Next?

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