Predict
- 17 Jun 2024
- 1 Minute to read
- DarkLight
Predict
- Updated on 17 Jun 2024
- 1 Minute to read
- DarkLight
Article summary
Did you find this summary helpful?
Thank you for your feedback
What is Predict?
Predict is a REST API call that returns a single data point that predicts a consumer’s likelihood to take a specific action. This custom predictive model can be built for any specific outcome that can help you identify and prioritize high-intent leads, allowing your team to focus their efforts on leads with higher chances of success. Predict Leverages Intelligence, Demographics, Lifestyles, Behavioral, Intent, Property, Automotive, and identity scoring data in the predictive model, as well as your own contributed data.
Getting Started with Predict
What do we need for the model build?
Recent historical outcome data
~5,000 positive outcomes & ~5,000 negative outcomes
Contributed data (LeadID and/or PII, customer sourced data)
Real-Time Decisioning and Results:
Access to VMS single-query endpoint API to view predictive scores
Supplying contributed data in real time
Utilize our automated process for communicating outcome data to VMS
Technical Documentation:
Was this article helpful?
