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eBOOK

The Consumer-Centric Marketing Playbook

Voices of the Marketing Rapport Podcast Talk Data, Personalization, Privacy, and Behavior

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Conversations Shaping a New Era of Marketing

Drawing from insights shared by marketing executives on The Marketing Rapport podcast, we’ve transformed their expert contributions into a practical guide for the data-driven professional.
This new eBook explores:
  • The transformative power of democratized data
  • How to balance transparency with personalization
  • The ongoing challenges of defining customer identity in a digital world

Consumer-Centric Marketing Playbook cover by Verisk.

Complete the form to download insights from marketing and industry leaders.

The future of marketing is not predetermined. It’s being shaped by leaders and practitioners who are willing to embrace change, innovate, and connect with their consumers in meaningful ways.

Now, it’s your turn.

The Marketing Rapport is a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market. Tune in to learn how we’re connecting with consumers, and where we can partner together to do it better.

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Ready to leverage the right data in your digital marketing strategies?

We can help you enrich your data to create more personalized, privacy-forward customer experiences.

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