Happy Customers Start with Great
Find the right customers at the right time with data and insights to create personalized experiences and profitable growth strategies.
Consumers make decisions in an instant.
You need to be just as fast.
As consumers change over time, you need to be prepared to change with them. We help marketers and platform partners remove the guesswork around identifying and understanding their ideal customers with the latest identities, demographics, lifestyle attributes, permissions, and in-market behaviors.
We help you to reach the right person, with the right message, at the right time, all with the consumer’s data security & privacy in mind.
A One-of-a-Kind View
Verisk Marketing Solutions merges the proprietary identity and behavioral data assets of Infutor and Jornaya—creating one-of-a-kind data solutions for consumer intelligence, lead intelligence, TCPA consent verification, and marketing personalization.
We’ve helped thousands of marketers and platform partners power more personalized marketing and acquire, retain, and grow their ideal customers.
Solve the Mystery of Who, What, and When
WHO
Gain a more complete picture of who consumers are based on accurate identity data for US consumers and households.
Identify who you’re targeting.
WHAT
Understand your customers based on up-to-date attributes, such as demographics, property and automobile ownership.
Personalize engagements with relevant messaging.
WHEN
Know how your customers are shopping, based on early in-market behavior across thousands of comparison-shopping websites.
Reach consumers when they’re shopping.
“It’s our Rosetta Stone of Consumer Data. After extensive exploration of other providers we found Verisk Marketing Solutions’ identity graph to be the most comprehensive and accurate view of all US consumers and households. This has given us the foundation we need to improve the efficacy and value of all our other data sets—elevating our ability to innovate and deliver novel solutions to our customers.”
Jay Huckabay
President & CEO, Consumer Orbit
Data & Technology to Future-Proof Performance
1st Party Data Enrichment
Confidently personalize interactions and power more efficient marketing by enriching your first-party data.
- Identity Scoring & Completion
- Attribute Enrichment
- In-market Shopping Signals
Real-Time Decisions
Insights to help acquisition marketers improve conversion, compliance, and experience across your website forms, purchased leads, and inbound calls.
- Intelligence to Optimize Lead Buys
- Verify TCPA Consent
- Identity Scoring & Completion
- Enrich Leads with Consumer Attributes
Data Licensing & Syndication
The ingredients to empower in-house marketing teams, data companies, and platforms with on-premise data sets and file installations to:
- Build Products
- Create Identity Graphs
- Modeling & Scoring
- Building Advertising Profiles & Audiences
Verisk Marketing Solutions helps marketers acquire, retain, and grow the customers they love, and personalize experiences that make customers love them back.
Let Us Show You How
We are proud to call a wide variety of leading Insurance Carriers, Mortgage Lenders, Banks, Credit Unions, Higher Education Institutions, Platform Service Providers, and Lead Generation firms our customers and partners. Together, we are working to improve consumer experiences and profitability through data driven insights.
Privacy By Design
We maintain the highest standards for data security and consumer privacy, preference, and permission. All of our data is compliant with state and federal rules for permissible collection and use of consumer data and right to opt-out.
Additional Resources to Guide You
Verisk Marketing Solutions’ Christine Frohlich to Lead Product and Data Governance
Strategic appointment builds on product innovation linked with a consumer’s privacy, preference and permission. JERSEY CITY, N.J., December 10, 2024 — […]
What Marketers Should Know About Google’s Unexpected Third-Party Cookies Policy Change
The cookie saga isn’t over. And neither is the call to reduce your dependency on third-party cookies by boosting your […]
Verisk Marketing Solutions Helps Marketers Comply With FCC’s New TCPA Consumer Protections
JERSEY CITY, N.J., October 29, 2024 — Verisk Marketing Solutions, a business unit of leading global data analytics and technology provider […]
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