NEW! Verisk Native Application in Snowflake Marketplace
Learn MoreThe following is an excerpt from the article Taking Privacy Seriously in the New CCPA Era, which appeared in Scotsman Guide. Click here to read the full article.
Technology has revolutionized the mortgage industry, making the efficient use of data a pillar for success. Big data has fueled the ability of mortgage lenders and originators to reach prospective borrowers at the right time and with the right information, improving the client experience along with acquisition and retention efforts.
With big data, however, comes big responsibility. Looming regulations require lenders and originators to balance the ability to leverage consumer data with newfound accountability.