Here’s What You Can Expect From Jornaya in 2020 and Beyond
Verisk Marketing Solutions
While we won’t be zooming to work in flying cars or coming home to dinner prepared by a robot butler, 2020 will be exciting. Here’s what you can expect from Jornaya in 2020 and beyond:
DEEPER PARTNERSHIPS: We work with the lead generation industry as they’re in a perfect position to contribute dynamic datasets, With literally hundreds of new data points available to the marketer, it’s now possible to add in behavioral, engagement, and intent metrics raising the bar to get the precise value of every lead.
SMARTER & SAFER INTERACTIONS: We capture journey behaviors in a manner that doesn’t require any sensitive customer data to be shared. We help marketers connect behaviors to their efforts to time and tailor messaging better.
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