Direct Mail: The Secret Weapon, feat. Steve Godwin

Direct mail works when you know how to work it. It takes a partner who is able to build a sophisticated model that targets the right consumers at the right time, says President at Analytic Marketing Partners (AMP) in this episode of Jornaya Talks Mortgage. Godwin, who has 35 years of experience in direct marketing, data modeling, analytics and strategic business consulting joins longtime friend Mike Eshelman, Head of Consumer Finance at Jornaya to talk about ways to analyze specific direct marketing initiatives. Hear how direct mail can be your secret weapon.