What Advertisers Need to Know About Explicit Consent

The Telephone Consumer Protection Act (TCPA) is changing — again. How are you preparing for 1:1 explicit consent?

Starting in 2025, the Federal Communications Commission (FCC) will require brands to get a consumer’s 1:1 written, explicit consent before contacting them with autodialed telemarketing phone calls, pre-recorded messages, or texts. The sky is not falling on the lead generation industry as a whole, and the industry has experienced big shifts like this before. This new rule serves as an opportunity for advertisers, lead buyers and sellers to adapt, comply, and continue in their pursuit to provide exceptional customer experiences.

In a new article for CustomerThink, Senior Product Leader for Real-Time Decisions Ryan Johnson shared what advertisers need to know about explicit consent, and how to thrive amidst changes to the TCPA, and beyond. Key takeaways include:

• The shift from implied to explicit consent, and what that means for lead generation
• Potential explicit consent challenges for small and midsize brands and agencies
• How to obtain and validate 1:1 explicit consent in real-time

Read the full article on CustomerThink.

The Originators of Real-Time TCPA Consent Validation

Verisk Marketing Solutions (formerly LeadiD/Jornaya), is the pioneer and leader of real-time TCPA consent validation, and we are now leading the way to real-time 1:1 consent validation at the brand-level. Most lead generators and buyers today already use our TCPA Guardian solution to mitigate compliance risk for buying or selling leads, and now, TCPA Guardian will support multiple brand opt-in options, helping to improve clarity and compliance management.

Together, we can prepare and thrive, as the next phase of legal changes to the TCPA come into effect. Learn more about the future of TCPA compliance and 1:1 consent.