Activate
Know the moment.
Own the outcome.
Your customers don’t just wake up and buy.
They research, compare, and leave behind digital breadcrumbs. Verisk Marketing Solutions’ Activate spots those signals first, giving you daily visibility into who’s shopping, what they want, and when to act.
Catch intent before it’s obvious
The advantage is timing. When you see buying signals before your competitors do, you stop reacting and start leading.
See it first. Detect early-stage activity from prospects, current customers, or cold leads.
Engage smarter. Align your outreach with real, observed behavior, not guesswork.
Strike early. Reach buyers before anyone else is even aware they’re in market.
Build the full picture. Reach real people across channels with durable, identity-based signals.
Marketing is timing.
Activate nails it.
Stop waiting for intent to show up in your CRM. Start seeing it as it happens. Download the product sheet to learn how Activate helps you own the first move.
Turn signals into sales
Action beats awareness. Activate surfaces intent the moment it begins, helping you connect faster and close stronger.
- Identify new shopping activity from aged or unconverted leads
- Spot cross-shopping among your current customers
- Track continued research behavior after leads enter your funnel.
Built for real markets
Mortgage & Banking:
Purchase | Refi | Reverse | HELOC
Financial Products:
Credit Cards | Auto Loans | Personal Loans | Student Loans
Insurance:
Auto | Home | Life | Health (Medicare, Dental, Disability, Short-Term)
Plus Homebuyers and Higher Education audiences.
Additional Resources to Guide You
HR 2808 Is Now Law, Here’s What Financial Services Marketers Need to Do Next
In our last post, “HR 2808: Credit Trigger Leads Are Changing,” we unpacked what this legislation means for the industry.Now […]
Your Best Insurance Customers Are Already Shopping—Here’s What You Can Do About It
Key Takeaways: Data signals and customer trends are reshaping insurance retention and acquisition Insights from J.D. Power’s latest auto insurance […]
Who is the New Insurance Consumer?
Key Takeaways: Shifting consumer demographics, behaviors, and expectations require carriers to move beyond simply competing on price Three key areas […]
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