Report: The Future of Insurance


An Evolution in Consumer Behavior Identification and Classification: The Latest Release of Jornaya’s Activate

What if you could identify consumers who are in-market on a purchase journey for your products or services? I’m talking about specific journeys such as those searching for a new home purchase, refinance, auto insurance, life insurance, going to school, looking for a new job, and many others. Jornaya’s Activate is the only solution of its kind to do just that for over 400 million consumer shopping events every month—witnessed across our proprietary network of over 35,000 comparison shopping and lead gen websites.

In November of 2020, we released Activate 3.0 marking the next generation in behavioral data and insights. Today, we’re excited to announce further enhancements of Activate with our 3.0.1 release, updating our journey identification and classification logic.  This enhancement significantly improves the accuracy of how we identify and classify which specific journey(s) your consumers are on.

This update includes a remarkable innovation that can accurately assign a journey for consumers that have very little shopping activity which we would previously have been unable to classify to a specific journey. This allows you to engage with more of your consumers as they begin their shopping journey(s)—further removing the guesswork when determining when and how to best engage with your customers and prospects. This increased precision enables you to confidently deliver the most relevant and well-timed outreach to drive better engagement and conversion.

The Power of Knowing

With Activate, you will know:

  • The specific journeys your consumers are on
  • When your consumers are in-market
  • How frequently they shop
  • What time of day they typically shop

And, we do this all without ever capturing and storing any personally identifiable information (PII).

The behavioral data Activate delivers helps you make the best decisions based on individual consumer actions. Having the intelligence and agility to time and tailor interactions based on actual in-market behaviors ensures you can engage your consumers at the right time with a relevant message.

Activate 3.0 data also integrates seamlessly  with existing MarTech stacks, allowing you to automate daily access to Jornaya’s data directly within your CRM, CDP, ESP, dialer, or any marketing execution platform desired. We offer easy integrations with over 100 CRM and marketing platforms including Salesforce, Eloqua, Marketo, HubSpot, Velocify, and many others.

Activate compiles anonymous behaviors, derives insights, and delivers them in simple but powerful data packages. And no personally identifiable information (PII) is captured and stored.

The journeys you can monitor in the Activate platform include:

  • New Home Purchase
  • Mortgage Refinance
  • Reverse Mortgage
  • Home Insurance
  • Auto Insurance
  • Life Insurance
  • Health Insurance
  • Education
  • Jobs

Want to learn more about Activate 3.0?

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