CMO & MARKETERS
Reach the Right Consumers When and Where It Counts
Understanding customer identities, lifestyle attributes, permissions, and in-market shopping behavior will take your omnichannel marketing campaigns to new heights.
Personalize Every Interaction
When you understand who your customers are, what they care about and when they’re in-market you remove the guesswork around segmentation, timing and messaging.
We help you enhance your consumer intelligence and make real-time decisions on how to acquire, retain and grow your ideal customers.
Our proprietary identity graph and one-of-a-kind view of in-market shopping activity gives you the data and insights you need to perform at the highest level. And we are committed to delivering it all with the highest standards for security and privacy.
Turn Guessing Into Knowing
There’s too much at stake to have to guess at the who, what, and when of your marketing efforts.
Know Who to Reach
We help you validate, score, complete, and continuously maintain holistic identity profiles and contact data.
Know What to Say
Gain insights into your customers’ demographics, property ownership, financial characteristics, and interests to craft relevant messaging.
Know When to Reach Out
Know the moment your consumers start shopping across thousands of comparison shopping websites.
Solutions to Support the Entire Customer Lifecycle
Increase Sales from Leads, Clicks, and Calls
Optimize lead buys in real-time by learning the origin, quality, and conversion potential of data leads, warm transfer calls, and clicks before you buy them.
Mitigate TCPA Compliance Risk
Avoid costly compliance pitfalls by validating in real-time whether you truly have consent to contact a consumer and ability to obtain evidence of consent on-demand, in the event of a complaint.
Cross Sell for Higher Customer Lifetime Value
Achieve higher yield and deliver more personalized interactions by monitoring for other changes in identity and attributes that might better inform cross sell opportunities.
Save, Win Back, and Nurture
Boost retention by identifying current customers that are comparison shopping, as well as old customers or aged leads that are re-entering the market.
Build Models and In-House Solutions
License and syndicate our data assets to leverage consumer demographic, geographic, affinity, and a multitude of attributes to create quantitative models that predict future behaviors and purchases.
Maximize Your Marketing and Technology Investments
We help you continually enhance and update your current CRM data, so you’re ready to deploy highly personalized, consent-driven outreach, and optimize your marketing efficiency and budgets. Our solutions easily connect to the MarTech you already have so you can start seeing result quickly.
- Native integrations
- Robust APIs
- Batch processing
- Leverage data across multiple systems
- No new software required
- No lengthy implementations
- World-class customer support
Prioritizing Privacy
Verisk believes data privacy is essential to delivering personalized experiences across an expanding universe of digital channels. That’s why we maintain the highest standards for data security and consumer privacy, preference, and permission. All data is compliant with state and federal rules for permissible collection and use of consumer data, and right to opt-out.
Data designed to help you future-proof personalization and profitability.
Additional Resources to Guide You
Verisk Marketing Solutions’ Christine Frohlich to Lead Product and Data Governance
Strategic appointment builds on product innovation linked with a consumer’s privacy, preference and permission. JERSEY CITY, N.J., December 10, 2024 — […]
What Marketers Should Know About Google’s Unexpected Third-Party Cookies Policy Change
The cookie saga isn’t over. And neither is the call to reduce your dependency on third-party cookies by boosting your […]
Verisk Marketing Solutions Helps Marketers Comply With FCC’s New TCPA Consumer Protections
JERSEY CITY, N.J., October 29, 2024 — Verisk Marketing Solutions, a business unit of leading global data analytics and technology provider […]
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