Consumer Profile Report
Your complimentary, data backed view of the customers who matter most
Using a first-party data sample, Verisk Marketing Solutions delivers a verified, actionable readout of who your best customers are, how they differ from the general population, and which traits drive performance.
See what your data is telling you
The Consumer Profile Report is a complimentary, data-enriched view of your audience created to help you make smarter decisions before investing in deeper enrichment or analytics.
We enrich a sample of your customer data with trusted consumer attributes and surface the traits, patterns, and signals that define your audience. You get a clear picture of who buys, why they convert, and what sets your highest value customers apart.
Get your complimentary Consumer Profile Report
Download the product sheet and learn how to get started. It is the fastest way to see your customers clearly and discover the insights that move your strategy forward.
What’s inside the report
The Consumer Profile Report is designed to give you a high level, data backed view of your audience without requiring you to sift through spreadsheets or run your own analysis.
Use it for:
- Demographic and lifestyle traits that stand out
- Indicators linked to conversion or long-term value
- Attributes that differentiate your customers from the broader market
- Clear visual summaries that make complex insights easy to apply
The analyses that power your report
These two components bring insights into focus and show you which signals matter most.
- Portrait Analysis:
A high-level view of the traits and patterns that shape your customer base, highlighting who your customers are today and where the strongest concentrations lie. - Predictive Analysis:
A focused look at the attributes that drive performance, helping you see which signals are meaningful and which are noise.



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