Best Contact Database Company of 2024

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Drive Secure Consumer Insights for Financial Services in Snowflake Marketplace

Verisk Marketing Solutions

Learn how financial services organizations are leveraging the award-winning Total Consumer Insights (TCI) solution through Snowflake Marketplace.

Verisk Marketing Solutions’ is thrilled to have our Total Consumer Insights (TCI) solution as a featured listing in the 2024 Snowflake Marketplace Financial Services Guide. This new guide dives into:

  • The true value of data sharing and why it matters
  • How to improve customer experience, risk analytics, portfolio research and more
  • 75+ data listings you can explore right now on Snowflake Marketplace, including Total Consumer Insights by Verisk Marketing Solutions

Total Consumer Insights Available in Snowflake Marketplace

TCI contains current insights to enhance profiles on adult individuals and households in the U.S. including proprietary in-market shopping signals for major life purchase events for Insurance, Mortgage, Equity Line of Credits, and other verticals.

With more accurate and complete consumer data, organizations can better solve for the challenges of segmentation, personalization, and prioritization—improving their ability to understand the best consumers to contact, along with where, when, and how to best reach them. Privacy is top of mind for us, so we provide this intelligence while operating with the highest industry standards for data security and privacy to minimize and mitigate risk.

Total Consumer Insights has twice won the “Best Contact Database Solution” award from MarTech Breakthrough, a leading market intelligence organization that recognizes top technology innovators in the global marketing, sales, and advertising industry today.

“Thinking about how you match your first-party data to insights from third-party data is critical in allowing you to make much better use of your first-party data.”

– Lisa Jillson, Head of Marketing, Media, and Publishers at Arity on The Marketing Rapport podcast

Why Utilize Our Consumer Insights in Snowflake?

By harnessing Snowflake’s robust data plane infrastructure and Verisk Marketing Solutions’ TCI, you can get hyper-specific about who you engage – prioritizing customers that not only meet your ideal profile, but that also score high on shopping intent. Beyond the frictionless workflow, here are a few more benefits to leveraging our insights through Snowflake:

  • Simplicity: One “click to request” through your Snowflake account connects to our files for sampling or on-premise data licensing—no batch processing of APIs or adjustments required.
  • Prioritize Privacy: Because all transactions run in your Snowflake account, you don’t need to move or provide external access to your data. This configuration can help simplify procurement and security reviews and expedite time to value.
  • Speed and Scalability: Leveraging the power of Snowflake, you can load and enrich large volumes of records in a single afternoon.
  • Interoperability: Activate your first-party data in an environment that easily integrates with other data sets through Snowflake.

Working with Verisk Marketing Solutions & Snowflake

Snowflake has named Verisk Marketing Solutions a leader in their Modern Marketing Data Stack report in the past two years. Verisk was also invited to build applications within the Snowflake platform as an early developer, launching our first Embedded Application in the Snowflake Marketplace in 2022.

We offer several popular datasets through the Snowflake Marketplace all with continuous verification and updating. Reach out to VMSPartners@verisk.com to learn more about our partnership with Snowflake and explore all available Verisk datasets in Snowflake Marketplace today.

Ready to see how we can help you improve your inbound interactions, conversions, and compliance?

Connect with our team at VMSSales@verisk.com.