How Consumer Behavioral Data Can Boost Insurance Sales

Jornaya’s insurance market leader, Jeff Piotrowski, shares “How consumer behavioral data can boost insurance sales” with PropertyCasualty360. In the article Jeff explains how enhanced insurance-consumer targeting capabilities result in greater operational efficiency and cost savings, without wasting efforts on consumers who are not shopping. 

The article also appears in the Jan/Feb issue of NU Property & Casualty magazine.