Report: The Future of Insurance


How COVID is Helping Marketers Prioritize Consumer Privacy


It’s no secret social distancing has people spending more time streaming, gaming, and online shopping. In fact, more than a third of consumers say they expect to spend more on online marketplaces because of COVID-19.

In this article published on ClickZ, Ross Shanken, Founder & CEO of Jornaya, examines current and future data privacy regulations.


  • More consumers are spending time online during the pandemic, increasing shopping activity, and subsequently their online data presence.
  • Data privacy is becoming increasingly important to consumers, playing a big role in a positive customer experience.
  • Privacy regulations are becoming more convoluted due to external forces like state-by-state policies and COVID-19.
  • Marketers must proactively integrate consumer privacy into their data practices to maintain customer trust.



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