The Future of TCPA Compliance and 1:1 Consent

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How to Market in 2021: Aligning Strategy with Changing Consumer Behavior

Verisk Marketing Solutions

Rich Smith, CMO at Jornaya, shares how marketers can leverage data to adjust strategy based on changing consumer behavior brought on by COVID-19 in this MarTech Cube article. Below is an excerpt where Smith talks about: 

  • Adjusting marketing strategies to gain the attention of already distracted consumers
  • Understanding individual buying journeys by compliantly using available data and eliminate  marketing personas
  • Prioritizing consumer privacy and noting compliance practices
  • Using behavioral data combined with MarTech tools to let the consumer’s individual behavior drive the engagement strategy for that consumer

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