How to Market in 2021: Aligning Strategy with Changing Consumer Behavior

Rich Smith, CMO at Jornaya, shares how marketers can leverage data to adjust strategy based on changing consumer behavior brought on by COVID-19 in this MarTech Cube article. Below is an excerpt where Smith talks about: 

• Adjusting marketing strategies to gain the attention of already distracted consumers
• Understanding individual buying journeys by compliantly using available data and eliminate  marketing personas
• Prioritizing consumer privacy and noting compliance practices
• Using behavioral data combined with MarTech tools to let the consumer’s individual behavior drive the engagement strategy for that consumer

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