Customer Identity Management Expert Sees Rising Demand in First Half of 2018 As Its Client Base, Solution Set, Employees and Accolades Continue to Expand
Oakbrook Terrace, Ill., July 31, 2018 – Consumer identity management expert Infutor today announced continued growth and a strong first half of 2018. Celebrating its fourth consecutive quarter of 20+ percent revenue growth, Infutor’s new client bookings – thanks to continued product innovation and increased demand – are up 119 percent compared to the same time last year. The company has surpassed the 100 employee milestone and is continuing to hire across all areas of the business.
As a rising star in a dynamic industry, Infutor has received a number of 2018 accolades for its collaborative workplace culture and its innovative products. Infutor was named to the Top 20 on Crain’s Top Places to Work in Chicago; its ID Ver solution was an SIIA Codie Finalist in the best business information or data delivery category; and the recently launched ID Max solution won a PACE Technovation Award for innovation in customer engagement.
With a 97+ percent client retention rate, Infutor is poised to accelerate its growth trajectory in the second half of 2018.
“I’m so proud of Infutor – our top-notch team is committed to disrupting the status quo with new product innovations that solve marketers’ critical consumer intelligence challenges,” said Gary Walter, Infutor’s president and CEO. “Our data-driven solutions are helping marketers improve the efficiency of their data ingestion, deployment and optimization processes to enhance their identity graphs for increased personalization, targeting, attribution and engagement.”
Contributing to Infutor’s 2018 first half successes are the introductions of new solutions such as Auto In-Market predictive intelligence, ID Max and ReachSmart Digital ID. Launched in late 2017, Auto In-Market delivers a predictive indicator that enables omnichannel marketers to reach high-propensity shoppers for new vehicles, used vehicles, auto insurance, auto parts or service and auto finance. The award-winning ID Max, launched in Q1 and already proving to be a growth driver, is a real-time data-driven solution that completes, verifies, updates and enhances fractional inbound consumer information.
In addition, the recently-released ReachSmart Digital ID is a unique audience targeting enabling solution that adds and links multiple email addresses (digital identity markers) to consumer identities, helping increase custom first party audience match rates for both social and programmatic display campaigns.
Infutor is the expert in data-driven consumer identity management. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. Infutor’s mission is to deliver solutions that accurately identify consumers before, during and in-between engagements, giving brands a secure, privacy compliant foundation to improve inbound engagement and outbound omnichannel marketing reach, and to minimize losses due to fraud and non-payment. Led by information industry veterans, Infutor is a privately held company founded in 2003 with strategic investments from Norwest Venture Partners. Infutor is headquartered in Oakbrook Terrace, Ill. For more information, visit www.infutordev.wpengine.com.