Customer Identity Management Expert Ramps Up its Data Science-Driven Analytics Strategy with Hiring of Veteran Big Data Executive
Oakbrook Terrace, Ill., August 29, 2018 – Consumer Identity Management expert Infutor today announced that it has selected big data and analytics veteran Asif Ahmed as its vice president of analytics. With a long history of insights-driven data and analytics development, Ahmed will bolster Infutor’s analytics strategy to deliver strategic and actionable consumer intelligence based on its industry leading consumer identities and profile insights.
“I’m excited to welcome Asif to the Infutor team as he will play a critical role in enhancing our consumer identities, attributes and intelligence value proposition,” said Gary Walter, Infutor’s president and CEO. “Our marketing clients are looking for scalable, on-demand offerings that leverage first and third-party data to improve outbound targeting, inbound engagement and customer conversions. Asif has a proven track record of developing solutions that streamline arduous data science and analytics processes to efficiently deliver actionable insights.”
As vice president of analytics, Ahmed will accelerate the development of solutions that leverage Infutor’s robust identity graph to provide marketers with automated first party data insights that can improve outbound reach, reduce lead acquisition costs and improve conversion rates. For marketers, these solutions will reduce data mining time, improve analytics and provide unique consumer data insights across a variety of target markets.
Prior to Infutor, Ahmed was the Vice President of Product Management at Aginity Inc., an enterprise analytics management software provider, where he was responsible for driving the product strategy, development and product marketing for the company’s flagship Analytics Management Platform (AMP). Previously he was also vice president of product and operations for SmartMD, co-founder and CTO of Visibility and a consultant for both PwC and Accenture.
Ahmed has deep expertise in bringing enterprise software solutions to market in multiple domains including E-Commerce, Digital Marketing, Data Warehousing, Big Data and Analytics. He holds a MBA from the Kellogg School of Management at Northwestern University.
Infutor is the expert in data-driven consumer identity management. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. Infutor’s mission is to deliver solutions that accurately identify consumers before, during and in-between engagements, giving brands a secure, privacy compliant foundation to improve inbound engagement and outbound omnichannel marketing reach, and to minimize losses due to fraud and non-payment. Led by information industry veterans, Infutor is a privately held company founded in 2003 with strategic investments from Norwest Venture Partners. Infutor is headquartered in Oakbrook Terrace, Ill. For more information, visit www.infutordev.wpengine.com.