Report: The Future of Insurance


Infutor Takes on Programmatic Market with TrueSource Digital Device Graph and Digital Solutions

Digital Onboarding, Crosswalk and Personalization Solutions Empower Offline-Online Digitization, Cross-Device Linking and Privacy-Compliant Device Personalization

To help solve the unique challenges facing the programmatic market, consumer identity management expert Infutor has announced the launch of its Digital Solutions Suite. Powered by its new TrueSource Digital Device Graph, Infutor’s Digital Solutions link privacy-compliant digital identities with offline attributes for enhanced marketing applications including crosswalk, onboarding and segmentation and personalization strategies. 

Infutor CEO Gary Walter emphasized the power of the new suite of solutions for marketers navigating the online space. 

“Today’s marketers need alternatives to browser-based cookie tracking to be able to effectively onboard and link digital and offline profiles, segment their audiences and personalize communications to reach relevant consumers in real time,” Walter said. “We are excited to introduce our Digital Solutions Suite as it will enable market-enhancing onboarding and crosswalk cross-device linking with privacy compliant digital profiles that marketers can leverage to extend reach and deliver personalized messaging and offers that drive increased conversion.” 

Infutor’s Digital Solutions Suite, including Digital Onboarding, Digital Crosswalk and Digital Personalization, is powered by Infutor’s new TrueSource Digital Device Graph. This digital source of truth is based on linking Infutor’s one billion privacy-compliant email identities with 320 million digital devices and 2.3 billion privacy-compliant mobile ad ID and hashed email pairs with the Infutor Identity Graph’s originally sourced deterministic, authoritative and permissible data. 

With Infutor’s Digital Onboarding solution, marketers and platforms can digitize audiences creating a safe harbor which eliminates the need to ingest personally identifiable information (PII) into their platform. Infutor’s on-demand API returns privacy compliant digital and mobile identities in sub-second time enabling agencies, marketers, brands, and platforms to extend their reach and drive personalized messaging to consumers at critical points in their purchase process.

To link device usage at the individual and household level, Infutor’s Digital Crosswalk uses digital identities such as hashed emails or mobile ad IDs (MAIDs) to match MAIDs to hashed emails and vice versa. This solution exponentially increases marketing reach and segmentation by adding any associated MAIDs, hashed emails and demographics per digital identity to maximize digital onboarding match rates and improve personalization. 

Infutor’s Digital Personalization solution allows marketers to use anonymous digital identities to optimize online marketing with essential demographics including offline attributes such as age, income and gender. This solution enables marketers to optimize and segment audiences in a privacy compliant/anonymous way. 

The use of digital identity markers such as MAIDs and hashed emails is on the rise as more brands are looking at alternatives to third-party cookies and privacy compliant ways to reach consumers in the wake of new privacy regulations. As Forrester analyst Fatemeh Khatibloo recently pointed out in her June 26, 2019 report, “Make Privacy A Competitive Differentiator: The Customer Trust And Privacy Playbook,” “When providing more relevant data to businesses, consumers can better control the flow of marketing, helping to ensure that they actually see the messages they’re interested in on the devices and media they most engage with.”

Infutor’s identity resolution services help verify and complete inbound fractional consumer identities on demand; then complete and enhance customer profiles with deterministic offline attributes and segmentation data including segmentation clusters for highly predictive analytics initiatives. Infutor empowers omnichannel marketing by providing data that customers can use across all digital and social platforms.

About Infutor

Infutor is the expert in data-driven consumer identity management. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. In 2019, Infutor has been named to the Inc. 5000 list and recognized by Crain’s Chicago and Built In Chicago as a Best Place to Work.

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