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Infutor’s New Solutions Give Edge in Surging Home Equity Market

Predictive Modeling Tools Deliver Accurate and Cost-Effective Home Equity and Home Valuations

Amid unprecedented levels of home equity and opportunity for home equity origination, Infutor has unveiled innovative new tools to help financial service marketers get to the best prospective borrowers at the right time. 

The consumer identity management expert’s latest solutions, Connex Home Equity Value and Connex Automated Valuation Model (AVM), enable marketers to accurately target and convert prospects based on property, wealth and socio-economic factors. The solutions leverage Infutor’s powerful consumer identity data and property data combined with advanced machine learning to calculate current home equity and home values.

Infutor president and CEO, Gary Walter, emphasized the value of the company’s new technologies in the surging home equity market.

“With home prices outpacing wage growth, today’s market conditions are ideal for growth in the home equity origination and related markets, yet mortgage marketers need cost effective, accurate and consistent valuation models to capitalize on this opportunity,” Walter said. “Our new Connex solutions will help them personalize their marketing programs to effectively engage and convert the right consumers at the right time.”

Infutor Data: The Glue for Stronger Predictive Models

Using a predictive model based on consumer identity data from Infutor’s national property database and home sales data, the Connex Home Equity Value solution calculates the available equity in a home while the Connex AVM predictive model calculates current home value. These unregulated and non-credit based solutions provide marketers with the consumer insights they need for targeted customer acquisition where market value is a key driver and enhanced wealth and net worth indicators drive marketing strategies. 

Helping to identify the best audiences for product-specific marketing, Connex Home Equity Value and Connex AVM enable personalized offers based on home values, features and location enabling increased retention and more effective cross selling. These solutions coincide with what Forrester analyst Aurelie L’Hostis pointed out in her September 6, 2019 report, “The State of Digital Banking 2019,” “New players like fintech startups and large tech firms are responding to changing customer expectations with faster, better, and cheaper services, altering the competitive landscape.”

Both Connex Home Equity Value and Connex AVM are powered by Infutor’s robust identity graph, which is based on deterministic, authoritative and permissible data from deed and property information, telephone data, subscription services and numerous other privacy and security-compliant original sources. Infutor combines these records into a single identity graph that identifies individuals and links records to a single individual.

Connex AVM and Home Equity Value are ideal for real estate; mortgage and refinancing; insurance; home services; home improvement; solar, geo, roofing, and more; travel industry; financial advisory; nursing/retirement organizations; and lead generation.

See the Live Demo

Infutor will demonstrate the new Connex Home Equity Value and Automated Valuation Model Solutions live onstage at the Digital Mortgage 2019 Conference on September 24, 2019 in Las Vegas.

About Infutor

Infutor is the expert in data-driven consumer identity management. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. In 2019, Infutor has been named to the Inc. 5000 list and recognized by Crain’s Chicago and Built In Chicago as a Best Place to Work.

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