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Jornaya Continues Growth in Insurance, Banking and Mortgage with the Appointment of Market Leaders

CONSHOHOCKEN, PA., September 30, 2021 — Jornaya, a Verisk business and leading provider of consumer behavioral data and insights, announced the appointment of two market leaders to drive further expansion in the insurance and banking industries.  

Jeff Piotrowski has been promoted to the role of Market Leader, Insurance, and Natalie Mullen has been promoted to Market Leader, Banking and Mortgage. With these designations, Jornaya further strengthens its commitment to helping marketing teams at insurance carriers, banks, credit unions and mortgage companies continue to innovate their marketing data strategies. 

Both Piotrowski and Mullen bring decades of sales and marketing expertise to their new roles. They have partnered with many of the most respected insurance carriers, banks, credit unions and lenders to develop higher-performing, compliant lead acquisition programs and portfolio retention and growth strategies.  

As market leaders, Piotrowski and Mullen will deliver thought leadership, best practices and industry insights leveraging Jornaya’s deep and distinct views of consumer shopping behaviors. In addition, they will work with Jornaya’s customer-facing teams to raise awareness, understanding and application of Jornaya’s data solutions. 

“Jeff and Natalie are trusted advisors in the insurance and banking industries. Promoting them into market leadership positions extends their expertise more broadly within the industries they serve,” said Jornaya’s Managing Director, Matt Lohman. “With their leadership, we will advance our mission to help more marketers succeed in creating exceptional, compliant experiences for their customers.” 


  • Jeff is an expert in insurance lead generation and acquisition program strategies. He has nearly a decade of experience working with insurance providers of all sizes across P&C, Life and Health, helping them deploy data to optimize their digital marketing efforts for policy growth and retention. Jeff leads various insurance consumer journey research studies for Jornaya and frequently contributes to insurance trade and MarTech publications, such as Insurance Thought Leadership and ThinkAdvisor. He participates in industry events, such as LeadsCon, DIGIN and InsureTech Connect. Jeff is also a member of the Society for Insurance Research, the Inter-Company Marketing Group and the Life Insurance Direct Marketing Association. 
  • Natalie is a fervent believer in the capabilities of modern marketing and an advocate for empowering fellow marketers to redefine success. With 15 years of experience, she is seasoned in marketing and selling world-class SaaS applications, data solutions and marketing services. Through her work at Jornaya, and previously at Oracle Marketing Cloud, Mullen has assisted hundreds of marketers to evolve into modern marketing strategists. She is also on the steering committee of the Women of Martech


About Jornaya 

Jornaya has proprietary behavioral data in markets where consumers make considered purchases, including the insurance and lending industries. Jornaya’s data and insights help companies and their marketing teams improve consumer engagements and drive profitable growth through a deeper understanding of their customers and prospects and their buying journeys. Leading companies use Jornaya’s data to help retain current customers, grow relationships with existing customers, and establish new relationships. For more information, visit

About Verisk  

Verisk (Nasdaq:VRSK) provides predictive analytics and decision-support solutions to customers in the insurance, energy and specialized markets, and financial services industries. More than 70 percent of the FORTUNE 100 relies on the company’s advanced technologies to manage risks, make better decisions and improve operating efficiency. The company’s analytic solutions address insurance underwriting and claims, fraud, regulatory compliance, natural resources, catastrophes, economic forecasting, geopolitical risks, as well as environmental, social, and governance (ESG) matters. Celebrating its 50th anniversary, the company continues to make the world better, safer and stronger, and fosters an inclusive and diverse culture where all team members feel they belong. With more than 100 offices in nearly 35 countries, Verisk consistently earns certification by Great Place to Work. For more:


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