Key to Opportunity in Medicare Supplement

Jeff Piotrowski, Senior Director of Insurance at Jornaya, writes about opportunities in Medicare Supplement in this Insurance Thought Leadership article. The article outlines: 

How to seize the sizable opportunity in Medicare without stepping on the landmines: spending time and money on the wrong people, not spending enough time and money on the right ones, missing multi-product sales opportunities, churning more customers.

The answer is deceptively simple: Know who your prospects and customers are, understand when they are shopping, and be ready to meet them in the market at that time with a relevant and timely message that will help them make the most informed decision.

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