WHITEPAPER
It’s time to redefine or reinforce your data-driven marketing strategies.
Originally introduced in E. Jerome McCarthy’s 1960 best-seller Basic Marketing: A Managerial Approach, the traditional 4 Ps of marketing—Product, Price, Place, and Promotion—were built for a marketplace where the conversation was led by brands. But in today’s digital-first world, this framework no longer solely serves to capture the complexities of our digital age dominated by consumer data, engagement, intention, and action.
A Visionary Blueprint for Marketers, by Marketers
At Verisk Marketing Solutions, our mission is to help marketers work smarter, not harder. We’ve created this guide for anyone in the business of driving quality engagement with consumers, including general and performance marketers, CMOs, data teams, and those responsible for generating revenue and growth.
Coming Soon! The 4 Ps Practitioner’s Field Guide
The practitioner’s guide will take you on a deeper dive into the 4 Ps, with practical takeaways and actionable examples of how to level up your data intelligence.
By filling out the form above, you will be the first to know and receive the practitioners’ guide when it’s ready.
Let’s Put the Ps into Action for You!
Can’t wait? Our team can help you put this into practice today. Reach out to learn more.
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