2023 Brings Change and Opportunity for the Data-Driven Marketer

2022 proved to be a turbulent year, but there is no rest for the weary marketer

Against the backdrop of economic uncertainties, a story unfolds of heightened expectations, emerging tech, evolving customer journeys and how the right data makes all the difference.

This is especially true in considered purchase verticals such as insurance, banking, mortgage, and higher education. More changes and challenges lurk just around the corner.

To help marketers in these specialized industries prepare for what’s to come, the market leaders and consumer data experts at Verisk Marketing Solutions identified predictions and trends worth watching for in 2023.

In this whitepaper, readers will:

• Understand the growing concern for consumer privacy and how the data privacy landscape will evolve across the United States in 2023.
• Gain perspective for how macroeconomic factors will trickle down to impact considered purchase verticals such as insurance, banking, and mortgage.
• Learn how the tech-empowered marketer will stand out in a competitive marketplace.
• Discover best practices for navigating a hybrid consumer journey.

What changes and challenges ahead in 2023 will affect you directly and require action? How can you best position your company for what comes next?

Download our 2023 trends and predictions whitepaper to find out.