LeadID
Turn every lead
into proof
When trust matters, proof wins.
LeadiD® from Verisk Marketing Solutions captures a verified, privacy-safe record of every lead interaction, so buyers can see exactly where it came from and how consent was captured, helping you mitigate risk while maximizing performance.
Proof that starts at the source
The moment a consumer lands on your page, a LeadiD is created. Every piece of content and consumer interaction is witnessed in real time, producing a certified history you and your buyers can rely on.
- Independent validation that builds confidence in every lead
- Verified consent recorded and stored automatically
- Privacy-first tracking that protects consumer data
- Actionable insights to improve lead conversion
Trust sells, and LeadiD proves it
Show buyers the full story behind every lead, build credibility instantly, and stand out for transparency that helps your buyers convert more of the leads you deliver. When you pass LeadiDs, your buyers unlock Intelligence insights that give them deeper visibility into consent, timing, and engagement, all of which strengthens their ability to convert.
- Buyers see the facts before they buy, plus access Intelligence insights that help them convert more leads
- Sellers win more business with verified third-party proof of quality
- Brands protect their reputation with defensible evidence they can stand behind
“We have always been a big advocate of LeadID. Our main goal is to provide advertisers with more insight on the leads they are buying in regards to quality, the source and to remove risk from customer acquisition. Advertisers want to know where exactly their leads are coming from, and not just because we say it but that it’s confirmed, in this case by Verisk who is an unbiased party.”
– Bas Offers,
COO & Co-Founder
Build trust in real time
The moment a consumer lands on your page, a Install the LeadiD Create script and instantly start generating tokens that verify consumer journeys as they happen. It’s fast, simple, and built for performance marketers who take compliance seriously.
Transparency that wins business
Use LeadiD Create to:
- Show your work, with a transparent record of every lead journey
- Prove compliance, capturing consent in real time
- Grow smarter, joining a trusted network of lead generators, sellers, and performance marketers
- Access insights that help you maximize performance and revenue
- Enable your buyers to access data that helps them convert more of the leads you deliver
“Our partnership [with Verisk Marketing Solutions] has enabled us to unlock relationships with advertisers who may not in the past have been willing to work with companies that don’t have LeadiDs on their websites. Their team has done a great job making introductions for us to brands that were eager to work with us but couldn’t do so until we had LeadiD implemented.”
– Executive Leadership,
publicly traded performance marketing publisher
LeadiDs unlock dozens of trusted data points that reveal the lead’s full journey, from timing and engagement to consent status and quality.
- Buy smarter with verified transparency
- Convert more effectively with confidence in compliance
- Protect your investment with instant proof
- Strengthen partner relationships with clearer performance insights
Compliance that converts
Verisk Marketing Solutions powers smarter, safer performance marketing. With LeadiD Create, you can know every lead’s origin, history, and consent details, reducing TCPA risk while strengthening every relationship.
Start creating LeadiDs today
Show buyers you’re different and prove it.
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