Report: The Future of Insurance



Show Your Lead Buyers You’re Committed To Transparency & Privacy

Create LeadiD tokens to capture consumer consent and a certified history for every lead.

Join the Publisher Partner Program

Grow Your Business While Protecting Consumer Privacy

Provide Transparency

LeadiD Lets You Provide Your Lead Buyers with a Transparent History of the Consumer Journey

Capture Consent

LeadiD Captures Consumer Consent + Behavior For Every Lead for Lead Buyer Transparency

Expand Your Reach

Join Our Growing Network of
Publishers, Lead Sellers +
Performance Marketers

“Our partnership [with Verisk Marketing Solutions] has enabled us to unlock relationships with advertisers who may not in the past have been willing to work with companies that don’t have LeadiDs on their websites. Their team has done a great job making introductions for us to brands that were eager to work with us but couldn’t do so until we had LeadiD implemented.”

Executive Leadership, publicly traded performance marketing publisher


LeadiD® Powers Trust & Transparency

LeadiD is a unique identifier that’s generated the moment a customer lands on a webpage where our Create script is installed. As a customer continues their journey on your site, our LeadiD technology witnesses their interactions and collects data related to their experience in a completely privacy-friendly manner. This data allows lead buyers to rely on you to provide qualified leads that are prime to convert.

  • A trusted independent third-party solution showing the full history of the lead before reaching the buyer.
  • A sign that you’re providing certified facts about every lead you generate.
  • A proven solution to help others understand consent and know which leads to buy.

Benefits for Lead Buyers

Lead buyers use LeadiDs to unlock an expanded set of dozens of data points to help them evaluate compliance, consent, and key performance indicators.

This information provides your buyers with the facts they need to make better decisions about what leads to buy and how to effectively engage the consumer.

Join The Publisher Partner Program & Start Creating LeadiDs Today

Create value for your lead buyers + gain access to valuable data and benefits exclusive to members of our Publisher Partner Program.

Unlock exclusive member benefits that provide your buyers with added value.

Join Publisher Partner Program

Already a member? Learn how to create campaigns and LeadiD Tokens.

Start Creating LeadiDs

Mitigate Compliance Risk

Verisk Marketing Solutions specializes in analyzing millions of customer interactions across brands, performance marketing agencies, and comparison shopping sites. Businesses see success in applying our insights to create best in-class marketing plans. With LeadID Create, you can understand the origin, history, and quality of a lead to improve conversion in real-time, all while protecting consumer privacy and mitigating the risk of a TCPA complaint.


“We have always been a big advocate of LeadID. Our main goal is to provide advertisers with more insight on the leads they are buying in regards to quality, the source and to remove risk from customer acquisition. Advertisers want to know where exactly their leads are coming from, and not just because we say it but that it’s confirmed, in this case by Verisk who is an unbiased party.”

Bas Offers
COO & Co-Founder

Additional Resources to Guide You

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Seamlessly infuse marketing workflows and advertising strategies with actionable consumer insights. How are you safely powering data-driven personalized marketing, while […]

Lead Generation Experts Weigh In on FCC’s New Explicit Consent Rulings

You have probably heard by now: The FCC has placed stricter TCPA rules on explicit consent. Marketers must now provide […]

Consumer Data Shapes Our World and Wallets — Here’s How

“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of data privacy […]

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