Report: The Future of Insurance


Live Marketing Selects Infutor to Enhance Dealer-Focused Auto Leads Solution

Infutor’s ID Max Confirms In-Market Auto Consumers and Enhances Profiles with Auto Ownership Data for More Relevant Omnichannel Personalization

Oakbrook Terrace, Ill., February 12, 2019 – Consumer identity management expert Infutor today announced that Live Marketing, an auto dealer-focused leads solution provider, has deployed its real-time data-driven solution ID Max. Live Marketing is now using Infutor’s ID Max to understand where auto shoppers are in their path to purchase and leverage robust identity data to help dealers instantly identify, engage and convert more omnichannel consumers within the Live Marketing SILLOET application.

“Knowing where an auto customer is on their path to purchase and being able to use that insight is critical to delivering the right marketing messages at the right time that will prompt the customer to call or visit the dealership,” said Martin Saavedra, Jr., executive vice president of Live Marketing.  “We chose Infutor as they deliver clean, accurate data that would otherwise require numerous vendors. Infutor’s auto ownership and consumer identity data improves segmentation and personalization so we can help dealers recapture and retarget more in-market consumers on-demand and reduce the cost of 3rd party leads.”

With a single consumer data point, e.g., name, address, phone, mobile or email, ID Max instantly delivers complete identity data on each inbound auto shopper as well as attribute enhancements such as auto ownership. More personalized profile development allows Live Marketing to instantly remarket to more dealer website visitors through multiple marketing channels (phone, text, email, direct mail).

“We are excited to work with Live Marketing and provide greater insight into the auto consumer’s life journey and what they are shopping for so dealers can have more personalized engagements,” said Gary Walter, CEO of Infutor. “Consumer identity data helps confirm in-market auto consumers so Live Marketing can efficiently segment and deploy omnichannel campaigns that help dealers to connect with more targeted leads for increased sales.”

Live Marketing’s parent company MLI is also using Infutor’s ID Max for the financial services market. ID Max is helping MLI deliver identity data on in-market financial services consumers to local advisors.

From inbound call center inquiries and online form fills to email or CRM data, ID Max helps marketers improve segmentation and personalization, and retarget more effectively to increase marketing reach and improve the overall customer experience.

About Infutor

Infutor is the expert in data-driven consumer identity management. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. Infutor’s mission is to deliver solutions that accurately identify consumers before, during and in-between engagements, giving brands a secure, privacy compliant foundation to improve inbound engagement and outbound omnichannel marketing reach, and to minimize losses due to fraud and non-payment. Led by information industry veterans, Infutor is a privately held company founded in 2003 with strategic investments from Norwest Venture Partners. Infutor is headquartered in Oakbrook Terrace, Ill.  For more information, visit

About Live Marketing                    

Live Marketing is a dealer-focused data marketing solution provider helping auto dealers make all their data actionable. As a data partner that helps segment data and deploy automated campaigns that deliver relevant messages, at the right time, via the customer’s preferred marketing channel, Live Marketing helps dealers lower marketing costs while recapturing more digital spend thus leading to more qualified engagements. For more information, visit

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