Pandemic, Privacy and the CX: What to Prioritize in 2021

Rich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going into 2021 in this ClickZ article.

• To fight a crowded digital marketplace, marketers will have to create hyper-personalized shopping experiences in 2021.
• Leveraging behavioral data will enable marketers to keep up with changing consumer behavior as the pandemic continues to develop.
• Marketers will need to consider current and future privacy regulations while developing strategies.