Report: The Future of Insurance


Proud to be Recognized as an Innovator Within the Insurance Industry

It is always great to be recognized. Jornaya was honored to be recognized recently by three leaders in the insurance industry: the Insurance Marketing & Communications Association (IMCA),Insurance Thought, and ACORD.

Jornaya was named as a finalist for IMCA’s Innovation Torchbearer Award. IMCA’s Innovation Torchbearer Award, one of the most prestigious honors presented within the insurance industry, annually recognizes individuals or organizations that have demonstrated innovative ideas or initiatives impacting the industry.

Insurance Thought named Jornaya one of their Six Innovators to Watch for June. Honorees are drawn from among the nearly 1,500 InsureTech companies that are featured in Innovator’s Edge, a technology platform created by ITL to drive strategic connections between insurance providers and InsureTech innovators.

Jornaya was also named as a semi-finalist for the ACORD Insurance Innovation Challenge. This award will be presented to a company that has developed a product or service that brings significant innovation to the insurance industry. The winner will be announced at the October 24th-26thACORD2017 conference in Boston.

This is in addition to being recognized, earlier this year, by the LeadsCouncil as the 2017 Gold Winner: Best 3rd Party Lead Enrichment Data Providerand the 2017 Bronze Winner: Best Compliance Company.

Jornaya has been working with leaders in the insurance industry to help them better understand their consumers and the journeyt hey take while shopping for insurance products. Using behavioral data, we help insurers to better evaluate consumer leads and make better decisions about how and when to engage them. In addition, we also help them to reduce the risk of TCPA compliance-related issues by making sure that the leads that they purchase and generate are compliant with TCPA regulations. Proof of consent is captured and stored in the event our insurance clients receive a TCPA complaint or lawsuit.

With the right data, data science and analytics can transform the way that we engage with consumers and build out our marketing programs. And as you can see from some the recent research that we have shared regarding insurance consumers, the data can offer some very valuable insights into consumer behavior. Insights that savvy insurance marketers can easily leverage to optimize their customer acquisition and marketing programs.

To learn more about our solutions and how they can help your organization, click here.

Read how Plymouth Rock Assurance optimizes their lead acquisition and marketing programs working with Jornaya.


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