Second-Party Data Seeing Renewed Interest by Marketers to Bolster First-Party Collection Efforts
Infutor’s CEO, Gary Walter, offers insight into why marketers are turning to second-party data to find relevant potential buyers and shares important best practices to consider when working with data partners.
Click here to view the original article
- Big Village Announces Strategic Alliance with Verisk Marketing Solutions to Power Always On, Always Connected Strategy Solutions
- Cygnus Marketing Communications and Verisk Marketing Solutions Announce Strategic Alliance to Revolutionize Enrollment Management
- Smarter Strategies: The Power of Data, AI, and Risk Collaboration
- The FCC’s 1:1 Consent Rule is Vacated: It’s Time for Our Industry to Refocus on Clear Consumer Consent and Expectations
- What Advertisers Need to Know About Explicit Consent
Privacy Center | Manage Cookie Preferences
Your Privacy Choices for Platform Services | Data Services
Your Privacy Choices for Platform Services | Data Services