The following is an excerpt from the article Taking Privacy Seriously in the New CCPA Era, which appeared in Independent Agent. Click here to read the full article.
Agents who take consumer privacy seriously have more satisfied and loyal customers. Strong data security increases customer satisfaction by almost 30%, according to Capgemini, and the vast majority of customers, 87% according to PwC, will take their business elsewhere if they don’t trust a company is handling their data responsibly.
With regulations such as the California Consumer Privacy Act (CCPA), businesses are required to provide notice to consumers about what data is collected, how it is collected, allow consumers the ability to request their data is not be sold and even ask for their information be deleted if it is not in conflict with another law.
Access the full article to read more about solutions to protect your company.