Download Your Strategic POV on Texas SB 140

See what new regulations mean for brands marketing in regulated industries—and how you can chart compliant-friendly growth

Learn about the sweeping requirements for SMS, MMS, and call marketing to Texas consumers introduced by SB 140. With expanded definitions and registration mandates, steeper penalties, and private litigation risk, financial services and insurance marketers cannot afford to wait.

Download this strategic POV for an outline on what you need to know—and do—to align your brand’s data practice for compliant-friendly growth:

• Confirm whether you qualify for exemptions—don’t assume.
• Register promptly if required.
• Strengthen consent, opt-out handling, and record-keeping.
• Follow time restrictions and honor Do Not Call lists.

At the same time, future-proof your strategy by leaning into a stronger data practice:

• Use fresh, behavioral data for smarter targeting.
• Make privacy and consent core to your approach.
• Track and optimize funnel performance with accurate acquisition and retention insights.