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The Walled Garden Strategy Needs to Change

What if we lived in a world where consumers had more of a say in the type of marketing they see?

SVP of Corporate Development for Verisk Marketing Solutions, Rob Rokoff, argues the time has come to “disrupt the status quo of walled gardens and truly lean into empowering consumer ownership of their identity” and developing partnerships that redefine the advertiser-publisher relationship with tech giants.

Read the full article on VentureBeat.

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