Total Consumer History
See the Past.
Shape the Future.
Every consumer leaves a trail.
Moves, name changes, life shifts — all of it creates fragments that cloud your data. Total Consumer History from Verisk Marketing Solutions connects those fragments into one clear, persistent identity, giving you unmatched accuracy across marketing, analytics, and risk.
A living record of identity
Spanning more than 50 years of name and address data, Total Consumer History links every change back to a single, verified person. It is history built for action, designed to clean, connect, and power your decisions with confidence.
Why it matters
When you know who someone was, you can see who they are now. That historical depth drives stronger matching, smarter segmentation, and higher ROI across your entire stack.
- Match with confidence: Turn partial or outdated records into precise profiles.
- Cut through duplicates: Collapse noise and build a truer picture of each person.
- Boost reach: Identify the real household behind fragmented or aged data.
- Protect your spend: Eliminate waste before it hits your marketing budget.
History in action
Put 50 plus years of consumer movement to work. Download the product sheet to see how Total Consumer History strengthens your identity foundation and reveals what your data has been missing.
Depth you can measure
- 700+ million consumers
- 1.3 billion addresses
- 50 plus years of movement and change, refreshed monthly through 97.5 million updates.
- All validated, all privacy-compliant, all linked by a persistent ID that keeps your data stable as people evolve.
For every data-driven team
Marketers use it to unify audiences and raise conversion rates. Analysts use it to understand mobility, risk, and long-term trends. Fraud teams use it to verify identities with precision. Whatever your goal, Total Consumer History turns messy timelines into measurable truth.
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