Total Consumer Insights
See your customers clearly. Act with confidence.
Most marketers have data. Few have clarity.
Total Consumer Insights connects the dots, linking verified consumer identities across every channel so you can target, measure, and grow with precision.
Why it stands out
Clarity meets depth. Go beyond surface demographics with a connected, real-world view of consumers that makes every marketing move smarter.
True identity resolution. Unify disconnected records into one accurate consumer view.
Real-world depth. Demographics, lifestyle, property, purchase, and behavioral insights reveal who buys, why they act, and what they’ll do next.
Seamless delivery. Access insights through APIs, batch files, or secure file delivery—whatever fits your workflow.
Privacy-first by design. Every record sourced and validated with full compliance and consent.
Discover what your data’s been missing.
Download the full product sheet to see how Total Consumer Insights connects the dots.
Go deeper with TCI In-Market Scores
Available as an add-on, Total Consumer Insights In-Market Scores helps you identify which consumers are actively researching or shopping in-market, so you can focus your energy on those most likely to buy.
Built on observed actions like quote requests and information inquiries—the earliest and clearest signs of intent—across 25 major life-purchase categories including insurance, mortgage, education, and more. Each record blends dynamic shopping behavior with stable predictors such as demographics and income, offering a fuller, more accurate view of readiness to purchase.
Use it to:
- Prioritize outreach to consumers showing current purchase intent
- Tailor messaging by product category and likelihood to buy
- Move beyond generic “interest” signals—our approach reflects real engagement, not just browsing or past searches
Turn data into direction
Use intelligence you can act on—fueling strategy, personalization, and measurable performance across the customer lifecycle.
Enrich and expand your customer view.
Find and convert high-value audiences faster.
Predict future buyers with confidence.
Prove ROI across campaigns and channels.
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