TOTAL IP ADDRESS
Know the household,
skip the guesswork
The online world runs on IP addresses, but not all of them tell the truth.
Recycled, shared, and constantly reassigned, they leave marketers guessing who’s really behind the screen. Total IP Address from Verisk Marketing Solutions restores clarity, turning a messy signal into a reliable foundation for targeting, measurement, and attribution.
Smarter data for sharper decisions
Total IP Address cuts through the clutter to pinpoint true household connections, so every impression reaches the right audience and every dollar works harder.
- Separate real from recycled: Clean out duplicate, shared, or misassigned IPs.
- Connect with confidence: Link digital activity to verified household identities.
- Measure what matters: Get cleaner reporting, stronger CPMs, and ROI you can stand behind.
- Stay compliant: Built with privacy-forward data collection and validation.
Ready to see
consumers clearly?
Download the product sheet to see how Total IP Address helps you connect with real households and eliminate digital waste.
Precision that scales
Your campaigns don’t need more data, they need better data. Total IP Address pairs verified IP resolution with Verisk’s proprietary identity graph to bridge online and offline signals for a complete, consumer-level view. Whether you’re optimizing audience reach, improving attribution, or tightening spend, this foundation gives you the accuracy to prove performance.
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