Total MAID
Power up your
mobile identity
Every moment on a device is a chance to connect.
Total MAID from Verisk Marketing Solutions transforms mobile signals into a unified, privacy-forward identity foundation, linking Mobile Ad IDs (MAIDs) to hashed emails (HEMs) and observed IPs for targeting, measurement, and scale you can trust.
More than a device ID, it’s the full picture
Total MAID turns isolated mobile data into complete digital identity.
By connecting MAIDs, HEMs, and IPs, it gives you cross-screen clarity and household-level visibility, without exposing personal data or compromising compliance.
MAIDs: The core digital identifiers driving engagement.
HEMs: Hashed emails that connect behavior to real consumers.
Observed IPs: The bridge between individual devices and shared households.
Ready to own
your mobile identity?
Download the product sheet to see how Total MAID turns device data into measurable performance.
Smarter segments. Sharper strategy.
Total MAID gives every marketing signal purpose.
With deterministic identity links, you can stop guessing and start acting, creating precise audience segments and measuring what truly converts.
Use Total MAID to:
- Build smarter audiences based on real behavior and identity.
- Reach people consistently across apps, platforms, and devices.
- Prove what’s working with verified attribution.
- Keep it fresh with monthly updates that maintain accuracy.
Full control. Zero compromise.
Delivered as an on-premise file, Total MAID fits seamlessly into your stack and updates on your schedule. With 495M+ devices and 12B+ MAID/HEM pairs, it’s built for enterprise-grade speed and precision.
Why it delivers:
- Host in-house: Refresh securely within your own environment.
- Confidence scoring: Every pair rated for quality and recency.
- Enterprise-ready: Power high-volume targeting and attribution.
Data you can stand behind
Every record originates from permission-based sources and verified partners, then runs through Verisk Marketing Solutions’ proprietary validation engine. The outcome: a clean, compliant, future-ready identity foundation that performs.
Trusted sources: Multi-verified data that holds up under scrutiny.
Privacy-first design: Anonymous identifiers protect consumers and your brand.
Future-proofed: Built to evolve with new signals and devices.
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