Report: The Future of Insurance


Upjohn Institute Partners with Infutor to Support Economics Research

Unique Historical Property and Real Estate Data Aids Economics and Housing Research

Oakbrook Terrace, Ill., July 30, 2019 – Consumer identity management expert Infutor today announced that Upjohn Institute has partnered with Infutor to support economics research including the recently released study, “The Effect of New Market-Rate Housing Construction on the Low-Income Housing Market,” by Evan Mast Ph.D., an Upjohn Institute economist.

Mast’s study looked at new construction in 12 large metro cities and shows that new construction and low-income neighborhoods are connected by a short series of common moves. Leveraging Infutor’s historical residential and consumer data, Mast was able to construct a sequence of previous addresses, identifying residents of new housing in large central cities, their previous address, and the current residents of those previous addresses, to study trends in housing migration. This sequence of previous addresses steadily added more diverse neighborhoods, showing strong connections between new construction and affordable neighborhoods.  These connections suggest that increasing housing supply should improve housing affordability, even in the short run.

“In cities across the country, there is an ongoing policy debate about what to do in response to continually increasing housing costs and the effects of expensive new construction on affordable housing options,” said Mast. “Infutor’s large sample size of individual address history data and where people move was very important to being able to study the short-run effect of new housing construction on housing affordability.”

The W.E. Upjohn Institute for Employment Research, is a private, not-for-profit, nonpartisan, independent research organization. Mast is planning follow-up research for later this year on how these new housing units affect local community amenities and character.

“Economics research initiatives are helpful to informing local policy debates and we are excited to be able to support Upjohn’s important housing research with robust historical consumer data,” said Gary Walter, CEO of Infutor. “There are limited data sources that track address histories at scale and our consumer identity data fills a critical gap in this arena.”

Infutor compiles deterministic, authoritative and permissible data from sources such as telephone data, deed and property information, subscription services and numerous other privacy and security-compliant sources. Infutor combines these records into a single identity graph that identifies individuals and links particular records to a single individual. The result is a list of unique individual residential histories.

About Infutor

Infutor is the expert in data-driven consumer identity management. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. Infutor’s mission is to deliver solutions that accurately identify consumers before, during and in-between engagements, giving brands a secure, privacy compliant foundation to improve inbound engagement and outbound omnichannel marketing reach, and to minimize losses due to fraud and non-payment. Infutor acquired Ruf Strategic Solutions in 2018 for its extensive suite of customer analytics that aid marketers’ data-driven decisions. Led by information industry veterans, Infutor is a privately held company founded in 2003 with strategic investments from Norwest Venture Partners. Infutor is headquartered in Oakbrook Terrace, Ill.  For more information, visit

Stay connected on the latest from Verisk Marketing Solutions