2020 forced marketers to be more agile and adaptable. It challenged new ways of thinking and helped us develop a better understanding of consumer shopping behavior. We learned that behavioral data helps us with: 

• Prioritization: The right data will provide a broad view of the ideal customer and you can better identify and segment target companies.
• Personalization: Leveraging behavioral data will improve customer experience by informing marketers of the type of content and messaging to use in outreach.
• Performance: Behavioral data will help you focus on sales and marketing efficiencies. 

Access some of our most-read content on behavioral data to help deliver a better customer experience and increase your marketing performance in 2021 and beyond:

Read what our CEO has to say about Making the Most of Behavioral Data in Your Marketing

Hear how to use behavioral data to drive better customer experiences in a presentation held during our Virtual Journey Summit 

Learn ways to become more successful by understanding segments and learn to prioritize based on where your customers are in their buying journeys.