Listen Now

New episode available.

Behavioral Data Will Shape 2021

2020 forced marketers to be more agile and adaptable. It challenged new ways of thinking and helped us develop a better understanding of consumer shopping behavior. We learned that behavioral data helps us with: 

  • Prioritization: The right data will provide a broad view of the ideal customer and you can better identify and segment target companies.
  • Personalization: Leveraging behavioral data will improve customer experience by informing marketers of the type of content and messaging to use in outreach.
  • Performance: Behavioral data will help you focus on sales and marketing efficiencies. 

Access some of our most-read content on behavioral data to help deliver a better customer experience and increase your marketing performance in 2021 and beyond:

Read what our CEO has to say about Making the Most of Behavioral Data in Your Marketing

Hear how to use behavioral data to drive better customer experiences in a presentation held during our Virtual Journey Summit 

Learn ways to become more successful by understanding segments and learn to prioritize based on where your customers are in their buying journeys.

Stay connected on the latest from Verisk Marketing Solutions

Submit