The two companies are empowering brands with insights and analytics to develop and execute differentiated go-to-market strategies.

Bright Mountain Media, Inc. (Bright Mountain/OTCQB: BMTM), a marketing services platform company that empowers brands, agencies and publishers to go further, faster, announced that its subsidiary Big Village, a leading provider of consumer insights and analytics, has entered into a strategic alliance with Verisk Marketing Solutions, a business of the leading global data analytics and technology provider Verisk. This collaboration seamlessly integrates Verisk Marketing Solutions’ robust, privacy-forward data offerings to help Big Village power its commitment to helping brands and agencies develop and execute differentiated go-to-market strategies.

The alliance is designed to help businesses achieve better marketing outcomes by integrating Big Village’s industry-leading media, behavioral, and attitudinal insights with Verisk Marketing Solutions’ responsibly sourced, privacy-forward, and proprietary identity data for U.S. adult consumers. The integration is designed to keep digital identity consistent for audience selection and planning through to campaign execution and measurement.

“Working with Verisk Marketing Solutions enables us to ensure our customers can successfully translate insights into marketing efforts with unparalleled data fidelity, compliance/privacy, and reliability,” said Andy Davidson, Chief Data Officer and Managing Director of Big Village. “This collaboration will enable us to deliver more personalized and effective marketing strategies for our clients.”

“We are excited to work with Big Village to bring our advanced, privacy-forward identity solutions to their platform,” said Zora Senat, Chief Commercial Officer at Verisk Marketing Solutions. “Our combined expertise and focus on creating better consumer experiences will provide marketers with the insights they need to drive better engagement and end-to-end results.”

Andy Davidson discusses this exciting new strategic alliance on The Marketing Rapport, Verisk Marketing Solutions’ podcast that connects listeners to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights. The episode is live now and available across streaming platforms (Spotify, Apple Podcasts, Amazon Music). Listen here.

About Bright Mountain Media and Big Village

Bright Mountain Media (Bright Mountain) is the #1 integrated marketing services platform for brands, agencies and publishers who depend on continuous connections with their omnichannel customers to go further faster. Bright Mountain is always open, connected and committed to giving our clients flexible access to the AI, insights and services they need to know and grow. www.brightmountainmedia.com

Big Village is a research and analytics business that helps brands and agencies to better understand customer behavior, intentions, and attitudes to drive effective marketing and innovation. We provide fast-track learning and human-led decision support to help brands genuinely commit to knowing their customers and succeed. With over 80 years of experience in delivering high-quality data and insights, we design, build, and manage consumer insights projects and programs that enable always-on learning and generate growth for brands. For more information, visit https://big-village.com.

About Verisk Marketing Solutions

Verisk Marketing Solutions, a business unit of Verisk (Nasdaq: VRSK), offers award-winning identity data and insights to connect the dots that create a true picture of marketable adult U.S. consumers and households. The company responsibly sources compliant data – including unique propensity data such as in-market shopping signals, which enables marketers and publishers to enrich and expand existing consumer data to drive marketing personalization. As identity experts trusted for decades by many of the world’s leading brands, publishers, platforms and data compilers, Verisk Marketing Solutions honors consumer privacy through compliant sourcing, responsible data usage and technology that helps create better consumer experiences and improved marketing outcomes.