Uniting Strengths and
Elevating Standards at
LeadsCon 2026
ActiveProspect arrives at LeadsCon 2026 with powerful momentum, fueled by its recent acquisition of InfutorData (formerly Verisk Marketing Solutions), uniting two industry leaders in consent-based marketing, identity resolution, and consumer intelligence.
I'd Like to Meet at
LeadsCon 2026!
Advancing a New Standard for Consent, Transparency, and Performance
Check out these sessions designed to help you build stronger, more trustworthy connections with consumers:
Data Quality: The Hidden Driver of Performance
Wednesday, April 22 | 1:50–2:30 PM
Moderated by Tim Finnigan, Head of Growth Marketing for VMS, this session brings together Gregg Johnson, CEO of Invoca, and Michelle Barbeau, CRO of eHealth, to explore why high-quality, compliant, intent-rich data has become the backbone of scalable performance marketing in an AI-driven world. The panel will break down how poor data erodes results across the funnel—and how organizations can strengthen data trust to drive better experiences, clearer attribution, and real revenue impact.
Beyond the Lead: Integrating Identity Resolution and Behavioral Intent into the Modern Funnel
Wednesday, April 22 | 3:15–4:00 PM
ActiveProspect CEO Steve Rafferty and CCO Matt Lohman share how the acquisition of Verisk Marketing Solutions (VMS) by ActiveProspect is already accelerating our collective momentum—bringing greater energy, deeper expertise, and faster innovation to every market we serve. They’ll break down how this combined strength unlocks complementary solutions, expanded capabilities, and a renewed commitment to driving value for our customers.
Scaling Lead Gen with AI Voice and the Future of Automated Calling
Thursday, April 23 | 10:45–11:25 AM
Matt Fraser, GM of Insurance at ActiveProspect, joins leaders from LendingTree, Henson Legal, and Liberate to unpack how AI voice is rapidly transforming outbound engagement, cutting operational costs, and reshaping compliance at scale. Together, they’ll break down what it takes to integrate human-like AI voice into your lead generation strategy—and why it’s quickly becoming a competitive necessity.
Let us help you build a digital marketing powerhouse on a foundation of trust and transparency.
Behavior Based Marketing
Personalize right timed outreach based on earliest indicator of in-market shopping behavior
TCPA Risk Mitigation
Verify consent in real-time and prove consent in the event of a complaint
Lead Generation Optimization
Gain insights on leads before you buy, so you can buy better quality leads and improve ROI
Identity Verification & Lead Enrichment
Consumer identity is more than just a name – Verify, score, and complete consumer identities
Custom Audiences & Activation
Fuel marketing activation, AI and analytics with predictive consumer intelligence to target the right audience
Behavioral Marketing & Customer Experience
Instantly add key behavioral, demographic, and lifestyle attributes to optimize marketing and analytics initiatives





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